Piyush Patkie joins KidZania India as Head (West) – Strategic Brand Partnerships
She has worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi
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Published: Oct 29, 2025 3:53 PM | 2 min read
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- KidZania India has appointed Piyush Patkie as Head (West) – Strategic Brand Partnerships, focusing on brand collaborations and revenue generation.
- Piyush brings over 15 years of experience in media and entertainment, with expertise in brand partnerships, sponsorship sales, and integrated marketing.
- Prior to KidZania, she held positions at Zee Entertainment Enterprises, Network18, and Radio Mirchi, managing various branded content and sponsorship initiatives.
- Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, expressed confidence that Piyush's experience will enhance the company's brand partnership efforts and support its growth plans.
KidZania India has appointed Piyush Patkie as Head (West) – Strategic Brand Partnerships. In her new role, she will lead brand partnership initiatives and revenue generation efforts, focusing on building strong collaborations with brands, expanding sponsorship opportunities, and creating engaging marketing experiences for children and families.
Piyush brings over 15 years of experience in the media and entertainment sector. She has developed expertise in brand partnerships, sponsorship sales, integrated marketing, and business development throughout her career.
Before joining KidZania, she worked with leading organisations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi. During her tenure at these companies, she managed branded content initiatives, sponsorship deals, intellectual property (IP) partnerships, and integrated marketing campaigns across multiple platforms.
Welcoming her to the organisation, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, said that Piyush's extensive industry experience and strategic approach will help strengthen the company's brand partnership efforts. He added that her expertise will support KidZania's growth plans and further enhance its position as a unique experiential platform for brands.
Sharing her thoughts on the new role, Piyush Patkie said she is excited to join KidZania at an important stage of its growth journey. She noted that the brand's unique combination of education and entertainment creates valuable opportunities for meaningful brand collaborations. Drawing on her experience in media and brand storytelling, she aims to build impactful partnerships that benefit both brand partners and KidZania's young visitors and their families.
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