Piyush Patkie joins KidZania India as Head (West) – Strategic Brand Partnerships
She has worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi
by
Published: Oct 29, 2025 3:53 PM | 2 min read
Follow Us
- KidZania India has appointed Piyush Patkie as the Head (West) – Strategic Brand Partnerships to lead brand partnership initiatives and revenue growth, focusing on collaborations for children and families.
- Patkie brings over 15 years of experience in the media and entertainment industry, with a strong background in brand partnerships, sponsorship sales, and integrated marketing from her previous roles at Zee Entertainment Enterprises, Network18, and Radio Mirchi.
- Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, expressed confidence in Patkie's ability to enhance the company's brand partnership initiatives and support its growth objectives.
- Patkie aims to leverage her expertise in media and brand storytelling to create impactful partnerships that benefit KidZania's brand partners and its young visitors, reflecting the company's commitment to innovative marketing experiences.
KidZania India has announced the appointment of Piyush Patkie as the Head (West) – Strategic Brand Partnerships. In this newly established role, Patkie will spearhead initiatives aimed at fostering brand partnerships and driving revenue, with a particular emphasis on developing robust collaborations and expanding sponsorship opportunities tailored for children and families.
Piyush Patkie brings over 15 years of rich experience in the media and entertainment industry. Her career has been marked by a strong focus on brand partnerships, sponsorship sales, integrated marketing, and business development. Prior to her role at KidZania, she held significant positions at prominent organizations including Zee Entertainment Enterprises, Network18, and Radio Mirchi. During her tenure at these companies, Patkie was instrumental in managing branded content initiatives, negotiating sponsorship deals, forging intellectual property (IP) partnerships, and executing integrated marketing campaigns across diverse platforms.
In welcoming Patkie to the team, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, expressed confidence in her capabilities. He stated that her extensive industry experience and strategic mindset will be pivotal in enhancing the company's brand partnership initiatives. Sekhon further emphasized that her expertise will play a crucial role in supporting KidZania's growth objectives and solidifying its status as a distinctive experiential platform for brands.
Reflecting on her new position, Piyush Patkie expressed enthusiasm about joining KidZania at a critical juncture in its growth. She highlighted the brand's unique blend of education and entertainment, which presents valuable opportunities for impactful brand collaborations. Leveraging her background in media and brand storytelling, Patkie aims to forge partnerships that will benefit both KidZania's brand partners and its young visitors along with their families.
This strategic appointment signifies KidZania's commitment to enhancing its brand partnerships and expanding its market reach, setting the stage for innovative marketing experiences that resonate with families and children alike.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News