Nojoud Radwan takes on Senior Marketing Lead – GCC role at WHOOP

Radwan was earlier with adidas as Senior Marketing Manager in Saudi Arabia

by e4m Desk
Published: Oct 16, 2026 1:38 PM | 1 min read

Nojoud Radwan Joins WHOOP as Senior Marketing Lead for GCC

WHOOP has appointed Nojoud Radwan as Senior Marketing Lead – GCC, following her stint at adidas, where she led marketing strategy in Saudi Arabia.

At adidas, she served as Senior Marketing Manager from August 2024 to August 2026, overseeing integrated marketing across digital, retail and influencer channels. Her responsibilities included localising global campaigns for Saudi Arabia, aligning brand narratives with local culture and youth trends, and driving creator-led activations.

Before adidas, Radwan spent over six years at Nestlé in roles spanning digital marketing, social media and influencer strategy. As Digital Marketing Manager for Nestlé Purina Petcare and Nestlé Health Science from July 2023 to May 2024, she led regional digital strategy across 19 markets, focusing on e-commerce adoption, performance marketing and brand consistency.

Earlier, she served as Global Social Media & Influencer Lead.

Radwan began her tenure at The Coca-Cola Company in September 2013 as Assistant Brand Manager.

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Published On: Oct 16, 2026 1:38 PM

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