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Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
