Date-wise News
As ASCI tightens disclosure norms for synthetic advertising, legal experts examine how consent, approval and accountability could determine liability when AI makes creators appear to endorse products
Shalinee Mishra 31 seconds ago
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage
Ganapathy Viswanathan 34 minutes ago
With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand codes
Aryendra Khan and Shalinee Mishra 35 minutes ago
Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty around D2M broadcasting’s rollout
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping revenue organisations, from roles and incentives to how teams use time and make decisions