Happy Birthday Tushar Panchal: The PR veteran who built WarRoom Strategies

Panchal’s career in communications spans more than three decades

by e4m Staff
Published: Nov 14, 2026 10:01 AM | 2 min read

Happy Birthday Tushar Panchal: The PR veteran who built WarRoom Strategies

Tushar Panchal, a veteran in political strategy consulting, founded WarRoom Strategies and has over three decades of experience in communications, including roles at various PR agencies.
He has led strategy for 13 election campaigns, contributing to the formation of nine governments, and has served as a communications adviser to three chief ministers.
Panchal's consultancy integrates field research, data analysis, and digital media into election campaigns, and he has worked on government communications, including investment promotion initiatives.
He has recently addressed the impact of AI on election campaigns, highlighting the need for regulation of AI-generated campaign material.

Tushar Panchal began working on elections in 2001, when political consultants largely operated behind the scenes. “We used to be part of an ad agency and there was no area defined as political strategy consulting,” he told PTI in 2024. Panchal, who celebrates his birthday today, went on to found WarRoom Strategies, where he is now CEO.

His career in communications spans more than three decades. Panchal worked at agencies including Perfect Relations and Rediffusion DY&R before becoming CEO of Hansa PR. He went on to lead the Services to Governments practice at APCO Worldwide and joined Adfactors PR in 2014, where he worked in public affairs and government communications.

With WarRoom Strategies, Panchal built a consultancy that brings field research, data analysis and digital media into election campaigns. His government communications work has also taken him into investment promotion. He co-led communications for the 2016 Madhya Pradesh Global Investors Summit as the state sought to reach investors in India and abroad.

Panchal has led strategy for 13 election campaigns and contributed to the formation of nine governments, including six that returned to office. He has advised seven governments on public outreach and served as a personal communications adviser to three chief ministers.

In a 2016 column for exchange4media, Panchal wrote about how cheaper mobile data and wider internet access would change the way governments reach citizens. A decade later, he is writing about a question few campaign teams faced when he started out: how election authorities should regulate AI-generated campaign material.