Date-wise News
On Raaj Kumar’s birth anniversary, his reported Charminar endorsement refusal highlights how stars once weighed brand associations against their public image
Turnbull, who took charge of McCann in December after the Omnicom-IPG merger, will succeed Jon Cook, who is due to step down by March
With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds
The Press Council of India is a statutory body constituted under the Press Council Act, 1978