e4m-MediaKart roundtable to decode how context & creativity can drive attention

The exchange4media Group is set to host a custom roundtable in partnership with MediaKart on October 8 in Mumbai. The exclusive roundtable will bring together senior marketing leaders and decision-makers from leading brands under one roof to share key insights on the theme ‘Winning Attention with Context & Creativity’. The theme will focus on how marketers can move beyond traditional media metrics and create advertising that genuinely captures consumer attention.

The roundtable discussion will also explore how context, content and the media environment can influence ad effectiveness. The speakers will share key insights on a wide range of topics like how should brands measure quality attention beyond impressions, clicks and viewability, stronger brand outcomes, the power of right message reaching the right audience at the right time, the future of attention and more.

Industry leaders will also discuss what makes an advertisement truly impactful and how media and creative teams can work more closely to create campaigns that are not just visible but meaningful and memorable for consumers. The conversation will also examine the growing role of AI and contextual intelligence in helping marketers make smarter advertising decisions, understand audiences better and drive engagement.

Here's our line-up of speakers:

• Nachiket Marathe - M&M
• Rajeesh Rajagopalan - Hygienic Research Institute
• Nikhil Vakkan - Nivea
• Nikita Dilip Gupta - Tata Capital
• Mitul Takiar - Crompton
• Kaustubh Pawar - DSP MF
• Sheetal Shetty - Marketer
• Abhilasha Srivastava - Hershey's
• Joshelle Dantas - Guyal Jewels
• Sagar Phapale - Lupin
• Pentela Naga Santha Kumar - Shaadi.com
• Alok Kapase - Madison India
• Mihir Vaishnav - Marketer

The custom roundtable is set to offer key perspectives from industry leaders on the latest trends, opportunities and challenges of the attention economy. As privacy and AI reshape advertising, the discussion will shine light on what role will contextual intelligence play in the coming years and how can brands use AI to identify the right context and deliver more relevant creative at scale.