ai-in-marketing
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Most recently, she served as AVP, Marketing & Communications at Doceree
e4m Staff Aug 11, 2026 1:31 PM
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Brij Pahwa Aug 11, 2026 1:29 PM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns
e4m Staff Jul 27, 2026 11:46 AM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
The edition also features global marketing and advertising leaders on creativity, AI and growth
e4m Staff Jul 23, 2026 6:52 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments
e4m Staff Jul 9, 2026 10:25 AM
Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites
Neeta Nair Jun 27, 2026 9:27 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Brij Pahwa Jun 24, 2026 10:19 PM
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Brij Pahwa Jun 24, 2026 12:07 PM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
Cannes Lions Day 2 Opens With AI, Creators And Marketing’s New Power Shift
Brij Pahwa Jun 23, 2026 3:16 PM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
Brij Pahwa Jun 23, 2026 1:25 PM
GWI’s Chief Insights Officer Jason Mander on AI adoption, synthetic data, Gen Z, fragmented media behaviour & more
Brij Pahwa Jun 22, 2026 10:42 PM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems
e4m Staff Jun 16, 2026 4:37 PM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
L&T Technology Services CTO Ashish Khushu explains why reasoning not bigger models will define the next phase of AI, and how domain-led, agentic AI is shaping enterprise innovation.
Brij Pahwa Jan 28, 2026 1:07 PM
AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.
Brij Pahwa Dec 17, 2025 3:22 PM