Date-wise News

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal 6 minutes ago

Lalatendu Das?blur=25

At e4m Connected TV Conference, Publicis Media’s South Asia CEO Lalatendu Das said CTV’s real opportunity lies in combining data, commerce and AI

e4m Staff 8 minutes ago

e4m Connected TV Conference 2026?blur=25

At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff 17 minutes ago

AI?blur=25

AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head

Anuja Jain 32 minutes ago

e4m IDMA 2026?blur=25

Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the awards

e4m Desk 42 minutes ago

Janardan Pandey?blur=25

As Founder-Director of Nett Value Media, Janardan Pandey has established himself as a respected media strategist, known for combining business understanding with an instinct for emerging opportunities

e4m Staff 49 minutes ago

Publicis Media x Hewlett-Packard?blur=25

The account is valued at an estimated $250 million, according to reports

e4m Staff 1 hour ago

FIFA World Cup 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan 1 hour ago

Anand Shankar Joins ZEE Keralam as New Head of Marketing?blur=25

Anand Shankar was previously with Balaji Telefilms as Sales Lead - South & East

e4m Desk 1 hour ago