ZEE releases FIFA WC commercial streaming and trademark compliance guidelines

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

by e4m Staff
Published: Jun 12, 2026 7:11 PM | 1 min read

ZEE has issued a compliance advisory for hotels and commercial establishments in India regarding the authorized streaming of FIFA World Cup 2026 content.
The advisory emphasizes that terms like "FIFA," "World Cup 2026," and all related logos are trademarked and unauthorized use is prohibited.
Only officially licensed partners are allowed to use FIFA trademarks and branding, with ZEE being the exclusive streaming partner for the tournament in India.
Non-compliance may lead to legal consequences, including penalties and suspension of services, urging establishments to adhere strictly to the guidelines.

]With the ongoing FIFA World Cup 2026, ZEE has issued a compliance advisory for hotels, commercial establishments, and associated partners regarding the authorized streaming of tournament content and the usage of FIFA trademarks and intellectual property in India.

This is the advisory issued by the network:

This is to notify all hotels, commercial establishments, and associated partners in India that:

The words “FIFA”, “World Cup 2026”, and all FIFA logos are trademarked and protected intellectual property.

Unauthorized usage, reproduction, or display of these terms, marks, or logos in any form — including promotional materials, advertisements, or commercial communication — is strictly prohibited.

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding.

Zee is the exclusive streaming partner for FIFA World Cup 2026 in India. All hotels and commercial establishments must ensure compliance by streaming FIFA World Cup 2026 content solely through Zee’s authorized platform.

Any violation of these guidelines may result in legal consequences, including penalties, suspension of services, or further action under applicable intellectual property and broadcasting laws.

All establishments are advised to exercise caution and adhere strictly to these directives.