‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM

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The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM


The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM


Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners

exchange4media Staff Nov 9, 2022 9:03 AM


The awards will also be live-streamed on SPN's on-demand OTT platform SonyLIV

exchange4media Staff Oct 14, 2022 1:04 PM


Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup

exchange4media Staff Oct 12, 2022 10:57 AM

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The brand has come up with a new digital campaign and features two films

exchange4media Staff Oct 11, 2022 12:17 PM


ITC’s Bingo! to be KBFC’s official snacking partner for Indian Super League 2022

exchange4media Staff Oct 7, 2022 12:54 PM


The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022

exchange4media Staff Oct 6, 2022 6:07 PM

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The league has released a campaign film to mark the occasion

exchange4media Staff Sep 29, 2022 3:23 PM

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As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans

exchange4media Staff Sep 9, 2022 2:30 PM


Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales

exchange4media Staff Sep 1, 2022 3:16 PM


The suspension means FIFA U-17 Women’s World Cup 2022, scheduled to take place in India on 11-30 October 2022, cannot be held in the country as planned

exchange4media Staff Aug 16, 2022 11:32 AM


With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences

exchange4media Staff Jul 28, 2022 11:32 AM


Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle

Javed Farooqui Apr 18, 2022 8:43 AM

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With the extension, the broadcaster will be associated with the football league for over two decades

exchange4media Staff Mar 14, 2022 6:17 PM


The partnership will be seen in India, South Africa, Indonesia, and the Middle East

exchange4media Staff Feb 3, 2022 6:08 PM


Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands

Mansi Sharma Nov 20, 2021 8:27 AM


ISL has brought different stakeholders together in the sport’s ecosystem to revive the glory of Indian football

exchange4media Staff Nov 3, 2021 7:21 PM