football
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan 1 day ago
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Uday Kumar Verma Jul 14, 2026 9:16 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
German Football League - Bundesliga matches to stream on Zee 5 and air across Unite8 Sports channels
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities
e4m Staff Jun 18, 2026 4:38 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
Shalinee Mishra Jun 18, 2026 9:21 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026
e4m Staff Jun 13, 2026 11:35 AM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Aryendra Khan Jun 13, 2026 8:59 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 12, 2026 5:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 12, 2026 8:16 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
Company also secures dynamic injunction against online piracy ahead of the FIFA World Cup 2026
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
As per a report by a prominent media outlet, FIFA recently held discussions with senior executives from both JioHotstar and Zee Entertainment
e4m Staff May 23, 2026 8:13 PM
Swapan Sadhan Bose remained a central figure in Mohun Bagan’s administration for more than three decades
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
The 5-year global partnership brings together Kraft Heinz’s vast portfolio of brands with America’s favourite sport
e4m Staff Mar 20, 2026 12:10 PM
The partnership enables rights-holding media partners to share a variety of content on their official YouTube channels, including extended highlights, behind-the-scenes footage
e4m Staff Mar 19, 2026 4:24 PM
With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Rahul perfectly aligns with the brand’s vision of performance-driven nutrition and uncompromising taste, the company said
e4m Staff Aug 11, 2025 3:38 PM
The campaign will include two major tournaments – The Independence Day Cup and The Diwali Cup
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
e4m Staff Jun 20, 2025 3:32 PM
Young aspirants in Hyderabad will have access to the ‘Indian Tigers and Tigresses’ campaign through the SFA Championships 2024
e4m Staff Oct 18, 2024 6:57 PM
Under the theme of "Tiki Taka," the initiative symbolized passing the ball through iconic historic locations, culminating at a final goalpost
e4m Staff Sep 12, 2024 12:33 PM
Prime Video will present exclusive global coverage of 66 regular-season NBA games
e4m Staff Jul 25, 2024 6:31 PM
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
e4m Staff Jun 13, 2024 11:04 AM
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
e4m Staff Dec 22, 2023 4:50 PM
Sony Sports Network has launched ‘Your Home of Football’ campaign showcasing Kartik Aaryan’s love for the game
e4m Staff Dec 21, 2023 4:04 PM
The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024
e4m Staff Sep 16, 2023 9:53 AM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Smartphone brand partners with The Argentine Football Association
exchange4media Staff May 11, 2023 5:04 PM
The extended deal with PUMA will see the goalkeeper continue as one of the top faces of PUMA football in India
exchange4media Staff May 3, 2023 4:12 PM
Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for football in light of its renewed association with UEFA
Sonam Saini Apr 18, 2023 8:40 AM