Date-wise News

TAM Media Research Seeks Ratings License for Cross-Screen Measurement?blur=25

Its decision to seek a licence now indicates that TAM is looking to play a more direct role in the ratings ecosystem under the new framework

e4m Staff Sep 10, 2026 9:35 PM

D2C Awards 5.0?blur=25

Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners

e4m Desk Sep 10, 2026 9:26 PM

Publicis Wins LVMH Media Account for APAC Region Starting 2027?blur=25

However, Publicis Groupe will not handle the account for Japan, which is under Dentsu

e4m Staff Sep 10, 2026 6:16 PM

Tinu Cherian Abraham?blur=25

He joined UST in 2019 as Group Manager and Global Head - PR & Media Relations and rose to become Senior Director & Head - Global PR & Media

e4m Staff Sep 10, 2026 5:56 PM

Understanding Customer Ownership: Insights from Tarun Kishore at D2C Summit?blur=25

At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it

e4m Staff Sep 10, 2026 5:51 PM

Subhash Chandra Warns Social Media Platforms Over Defamation Claims?blur=25

As per a report, Chandra has asked social media platforms to erase 'the wrong information published by any and all accounts, between August 26 and 29' and to publish Chandra’s 'clarification'

e4m Staff Sep 10, 2026 5:30 PM

Paramount Skydance Corporation | Warner Bros. Discovery, Inc.?blur=25

The company has satisfied all closing conditions under the merger agreement and received clearances from regulators representing 69 jurisdictions

e4m Staff Sep 10, 2026 4:56 PM

Soma Sinha?blur=25

She will focus on media relations and strategic communications, bringing over a decade of experience across agency-side public relations and media communications

e4m Staff Sep 10, 2026 4:40 PM

Vipul Kumar Joins Live Times as New VP of Sales?blur=25

Vipul Kumar brings more than 20 years of experience in business development and sales

e4m Staff Sep 10, 2026 4:30 PM

Delhi HC Halts Beco's Controversial Ad Campaign Against HUL?blur=25

As per reports, the judge said that 'comparative advertising can place a rival’s product in an unfavourable light, but crosses the legal line'

e4m Desk Sep 10, 2026 4:21 PM

Prachi Kaushik?blur=25

She will drive corporate narratives and shape conversations around Schneider Electric’s work at the intersection of electrification, automation and digital intelligence

e4m Staff Sep 10, 2026 3:20 PM

IFFCO-TOKIO elevates Sanjeev Chopra as Director – Operations?blur=25

Associated with IFFCO-TOKIO General Insurance since 2001, Mr. Chopra has held several key positions during his tenure

e4m Staff Sep 10, 2026 1:50 PM

Kinshuk Gupta?blur=25

He will lead strategic corporate messaging and brand communications for the telecom giant

e4m Staff Sep 10, 2026 1:30 PM

Yesudas S Pillai?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of scale, and asks when purpose became negotiable

Yesudas S Pillai Sep 10, 2026 1:08 PM

Ritika Garg on Building Credibility Through Strategic PR?blur=25

This e4m’s ‘Too Young to Start?’ features Avance PR’s Ritika Garg, as she shares her journey of building an agency, navigating growth and redefining what PR can deliver for businesses

Ritika Upmanyu Sep 10, 2026 12:57 PM

Mayank Kumar Appointed Head of Content and Creative at IndiGo?blur=25

Before joining IndiGo, Kumar served as Head of Content - Associate Director at MobiKwik

e4m Staff Sep 10, 2026 12:29 PM

Amit Mehta Joins Sony Pictures Networks India as CHRO?blur=25

Amit joins SPNI from upGrad, where he served as Chief Human Resources Officer

e4m Staff Sep 10, 2026 12:25 PM

Gandhi?blur=25

The series will be presented on the YouTube channel Avadh Panch and will be presented by senior journalist Madhukar Upadhyay

e4m Staff Sep 10, 2026 12:16 PM

Anushree Bose Appointed General Manager of Marketing at GMR Airports?blur=25

Her mandate includes building & strengthening the organisation’s consumer-facing marketing & brand agenda

e4m Staff Sep 10, 2026 12:16 PM

Pitch cmo?blur=25

At e4m Pitch CMO Summit, industry leaders discussed why cultural intelligence, emotion and trust must remain central to AI-powered marketing

e4m Staff Sep 10, 2026 11:43 AM

The OTT battle is changing. Zee 5 may be thinking one step ahead?blur=25

With a reimagined mobile and Connected TV experience, five distinct entertainment universes, an ambitious English slate and a revamped Free 5, Zee 5 is making a larger play for the Indian household

e4m Staff Sep 10, 2026 11:41 AM

UPI?blur=25

Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting

Ishank Joshi Sep 10, 2026 10:59 AM

Koell Hemdev Promoted to General Counsel and Chief HR Officer at upGrad?blur=25

Koell joined upGrad in 2017 and has led the company's legal function for the last nine years

e4m Staff Sep 10, 2026 10:30 AM

Monika Shergill , Netflix India?blur=25

Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to explore cricket properties in India to invest and more

Kanchan Srivastava Sep 10, 2026 9:29 AM

Creativity?blur=25

Dr. Annurag Batra writes that advertising’s shift to Mumbai and Bengaluru risks weakening India’s regional creative diversity

Annurag Batra Sep 10, 2026 9:27 AM

Will Regulatory Scrutiny Transform the Advertising Industry??blur=25

One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?

Dr Annurag Batra Sep 10, 2026 9:23 AM

TV?blur=25

As television distribution shifts from satellite, cable and DTH to IP-based CTV and FAST, TRAI’s carriage-centric regulation could gradually lose relevance while content regulation gains prominence

Imran Fazal Sep 10, 2026 9:20 AM

Hema V.R. Promoted to Chief Channel Officer at Zee Entertainment?blur=25

In this new role, she will oversee Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva

e4m Staff Sep 10, 2026 9:07 AM

e4m and Cricexec Join Forces to Boost Cricket Business Landscape?blur=25

The collaboration will bring together their respective strengths and networks to foster industry dialogue across media, sponsorship, technology, investment and the wider commercial cricket ecosystem

e4m Staff Sep 10, 2026 9:00 AM

e4m D2C Summit 5.0 happening today?blur=25

The summit will be followed by the fifth edition of e4m D2C Awards

e4m Desk Sep 10, 2026 8:57 AM