Publicis lands LVMH APAC media account
However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
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Published: Sep 10, 2026 6:16 PM | 1 min read
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- Publicis Groupe has secured LVMH's media account for the Asia-Pacific region, effective January 2027, without a formal pitch.
- The account was previously managed by WPP for nine years, with WPP's L'Atelier operation serving as the media agency for LVMH across 13 APAC markets since 2017.
- Publicis Groupe has been managing most of LVMH's North American media business since 2023 and has recently taken on media duties for Tiffany & Co. in the US.
- Japan's media account will remain with Dentsu, meaning Publicis will not handle media operations in that market.
Publicis Groupe has won LVMH's media account across Asia-Pacific region, effective January 2027, marking a significant win for the advertising group in the luxury sector.
As per media reports, the account was handed over without a formal pitch.
The account was earlier with WPP for nine years.
However, Publicis Groupe will not handle Japan, which is under Dentsu.
Publicis Groupe has been handling most of luxury marketer LVMH’s North American media business since 2023.
As per reports, it has also added media duties for Tiffany & Co. in the US. The account was previously handled by WPP for nine years, with WPP’s bespoke L’Atelier operation serving as LVMH’s media agency of record across 13 APAC markets since 2017, networks said.
The move will therefore bring an end to a long-standing partnership and give Publicis a larger role in LVMH’s media operations across the region.
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