WPP wins Waymo’s media business across North America and EMEA

The agency will also support the company's expansion into several of its first international markets

by e4m Staff
Published: Aug 14, 2026 9:19 AM | 1 min read

WPP has been appointed as the media agency for Waymo, handling media strategy, planning, and buying in North America and the EMEA region.
The partnership aims to support Waymo's expansion into international markets and enhance its global marketing efforts.
Waymo is also conducting a creative agency review for its first Super Bowl advertising campaign to increase consumer awareness of autonomous mobility.
Chief Marketing Officer Suzanne Philion emphasized the goal of making autonomous transportation a familiar aspect of daily life and strengthening community connections through WPP's global capabilities.

WPP has been appointed as the media agency for Waymo, Alphabet's autonomous driving business, across North America and the Europe, Middle East and Africa (EMEA) region, adding another high-profile technology client to its portfolio.

As per global reports, Waymo has confirmed that WPP Media will handle media strategy, planning and buying across the two regions.

The agency will also support the company's expansion into several of its first international markets. The identity of the incumbent agency could not be immediately established.

The partnership comes as Waymo ramps up its global marketing efforts. Alongside its international expansion plans, the company is also understood to be conducting a creative agency review for its first-ever Super Bowl advertising campaign, signalling a broader push to build consumer awareness of autonomous mobility.

Suzanne Philion, Chief Marketing Officer at Waymo, said the company is focused on making autonomous transportation a familiar part of everyday life as it expands into new markets. She added that WPP's global capabilities would help strengthen Waymo's connection with local communities while supporting its ambition to become the world's most trusted autonomous driving service.