IBM picks Omnicom Media as global media agency of record
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
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Published: Jun 30, 2026 11:32 AM | 1 min read
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- Omnicom Media has been appointed as the global media agency of record for IBM after a competitive review, expanding their existing relationship in EMEA.
- The agency will handle media planning and buying across the Americas, EMEA, Japan, and APAC regions.
- IBM's Senior VP of Marketing and Communications, Jonathan Adashek, emphasized the importance of agency partners who understand their business and client needs.
- The appointment is effective July 1, and both companies aim to leverage data and technology to create impactful media solutions.
Omnicom Media has announced it will be named global media agency of record for IBM following a competitive review.
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions.
This is expansion of an existing relationship between IBM and Omnicom Media in EMEA.
“IBM is working side-by-side with clients around the world, co-creating innovative technology and AI solutions that address their most complex challenges. To be successful, we need agency partners who understand our business, our ambitions, and the needs of the clients we serve,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM.
“Omnicom Media brings a globally integrated approach and a deep appreciation for how data, technology, and creativity come together at scale. That alignment gives us confidence in their ability to build more connected, relevant experiences that support IBM’s long-term growth.”
Omnicom Media Chief Client Success Officer Guy Marks added, “We share IBM’s belief that innovation is most powerful when it is applied to solve real business challenges. Together, we have an opportunity to build a more intelligent, agile and integrated media ecosystem powered by data, automation and emerging technologies that can drive measurable impact across markets.”
Omnicom Media’s appointment is effective July 1.
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