WPP’s new Mumbai campus will be named BAY99 and will be situated within The Orb, a complex next to the international airport in the Sahar area

exchange4media Staff Aug 21, 2019 11:21 AM

While Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP

exchange4media Staff Aug 21, 2019 9:06 AM

The Platform is looking at opportunities to integrate digital and new media with experiential, says Singh

Misbaah Mansuri Aug 13, 2019 8:05 AM

In the Asia Pacific region, India and Singapore have showed continued improvement, WPP has said in its quarterly financial report

exchange4media Staff Aug 12, 2019 4:18 PM

The WPP revenue on a constant currency basis was flat compared with last year

exchange4media Staff Aug 9, 2019 11:50 AM

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

WPP will now support IHG's mainstream and upscale brands

exchange4media Staff Aug 9, 2019 7:13 AM

The firm is said to have been created in collaboration with blockchain company Zilliqa

exchange4media Staff Jul 30, 2019 8:46 AM

The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America

exchange4media Staff Jul 19, 2019 11:46 AM

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

As per a media report, John Steedman, acting CEO of WPP Aus, recently said it was time for Sorrell to stop talking about WPP. He said this in response to Sorrell’s comment on WPP during Cannes Lions

exchange4media Staff Jul 15, 2019 2:17 PM

The proposed transaction will value the whole of Kantar at a headline enterprise value of $4bn

exchange4media Staff Jul 12, 2019 12:00 PM

The joint entity’s emphasis will be on rich, innovative brand storytelling throughout the entire customer journey

exchange4media Staff Jul 9, 2019 10:46 AM

Agencies give auditors their media data when an advertiser wants to see how competitive the prices are, or if they want to compare the rates with that of other agencies

exchange4media Staff Jul 5, 2019 7:23 PM

AQuest’s clients include Gucci, Bulgari & Mercedes 

exchange4media Staff Jul 5, 2019 8:49 AM

Earlier, Randhawa was Managing Partner, a position she has held since 2015

exchange4media Staff Jul 4, 2019 11:50 AM

The months-long auction has seen several private equity firms participating, including Apollo Global Management, Platinum Equity and Vista Equity

exchange4media Staff Jul 2, 2019 8:55 AM

The share will be sold to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime

exchange4media Staff Jul 1, 2019 1:04 PM

Gowthaman is said to be considering options in the Blockchain sector

exchange4media Staff Jun 29, 2019 11:57 AM

Karwa has previously worked with the agency in the capacity of Managing Partner

exchange4media Staff Jun 24, 2019 3:26 PM