Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences

exchange4media Staff Feb 9, 2021 4:43 PM


As part of the association, WPP agencies and clients will leverage TikTok's global reach and culture-shaping impact

exchange4media Staff Feb 2, 2021 7:45 AM

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e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September

exchange4media Staff Jan 19, 2021 9:15 AM

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e4m Conclave: These are just highlights from our elaborate session with Mark Read, CEO, WPP

exchange4media Staff Jan 18, 2021 5:48 PM


Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May

exchange4media Staff Jan 15, 2021 7:10 PM


The company will provide an update on its growth strategy, opportunities and provide new medium-term financial targets

exchange4media Staff Dec 17, 2020 1:07 PM


If implemented, it would move WPP to 100% ownership and control of its Australian and New Zealandoperations.

exchange4media Staff Dec 17, 2020 12:55 PM

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WPP, one step closer to building a more equal, inclusive and a diverse company

exchange4media Staff Dec 15, 2020 4:30 PM

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Prior to joining ShareChat, Varghese was the Global President at Wavemaker

exchange4media Staff Dec 9, 2020 11:45 AM


DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among the other winners

exchange4media Staff Dec 8, 2020 11:10 AM


The company can now be de-listed from the Australian Securities Exchange

exchange4media Staff Nov 30, 2020 9:03 AM


Jason Gaikowski & Saurabh Mathur of VMLY&R revealed that brands in the banking, auto and retail sectors are leading the CX Race these days 

Misbaah Mansuri Nov 26, 2020 8:25 AM


This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust

exchange4media Staff Nov 18, 2020 7:51 PM


The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW

exchange4media Staff Nov 12, 2020 8:04 AM


A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an average of nine beauty products every month

exchange4media Staff Nov 3, 2020 4:28 PM


India features among WPP’s top five markets in terms of Q3 LFL revenue less pass-through costs

exchange4media Staff Oct 29, 2020 1:43 PM


Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu Inc

exchange4media Staff Oct 26, 2020 12:58 PM

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Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

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Steedman steps down as executive director and chief operating officer with the holding company

exchange4media Staff Oct 12, 2020 1:20 PM