wpp
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Premjeet Sodhi Sep 1, 2026 11:12 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Navin Khemka, President, Client Solutions, WPP Media South Asia, says marketers must look beyond reach and active choice to build long-term memory structures
Kanchan Srivastava Aug 26, 2026 9:25 AM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others
e4m Staff Aug 17, 2026 10:47 AM
The agency will also support the company's expansion into several of its first international markets
e4m Staff Aug 14, 2026 9:19 AM
The London-listed advertising group saw its stock surge as much as 29% on the day it reported first-half earnings on August 6, marking one of its strongest single-day gains in decades
e4m Staff Aug 12, 2026 4:36 PM
Ankur Agarwal elevated to Senior Vice President, Client Services at WPP Media
e4m Staff Aug 11, 2026 4:29 PM
Pawshe joins PHD Media after serving as Senior Director at WPP Media
e4m Staff Aug 10, 2026 10:58 AM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy
e4m Staff Aug 6, 2026 12:01 PM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
Prior to the promotion, he served as Head - Supply & Platform Partnerships
e4m Staff Jul 30, 2026 2:31 PM
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Global CEO Laurent Ezekiel to step in as interim chief as the agency opts against naming a permanent successor for now
e4m Staff Jul 28, 2026 8:24 AM
























