wpp
According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats
exchange4media Staff Mar 31, 2020 12:31 PM
WPP has said 2020 started well with strong business momentum with key account wins and good retention
exchange4media Staff Mar 31, 2020 12:07 PM
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
exchange4media Staff Mar 18, 2020 8:17 AM
Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand
exchange4media Staff Mar 16, 2020 5:24 PM
How does an event that completely develops out of attendee participation work?
exchange4media Staff Mar 11, 2020 5:03 PM
The company will create new categories, markets and revenue for clients using data to define the opportunity and understanding of people to create desire, to build a real product or service
exchange4media Staff Mar 9, 2020 11:37 AM
Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling
exchange4media Staff Mar 5, 2020 2:51 PM
Mark Read, WPP Global CEO, and CVL Srinivas, Country Head – India, share the India growth story and the company’s vision at a press conference in Mumbai
exchange4media Staff Mar 4, 2020 8:30 AM
Srinivas also said that WPP’s media market share is close to 50%
exchange4media Staff Mar 3, 2020 1:50 PM
In his first press conference ever in India, the WPP CEO also spoke about WPP’s focus on making the company more client-centric
exchange4media Staff Mar 3, 2020 1:02 PM
In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals
exchange4media Staff Mar 3, 2020 10:19 AM
While Profit After Tax stood at £707 million, WPP recorded £1561 million as operating profit in Q4
exchange4media Staff Feb 27, 2020 2:24 PM
İkiler, who will serve on GroupM’s Global Executive Committee, will continue to be WPP Country Manager in Turkey
exchange4media Staff Feb 27, 2020 1:58 PM
Prior to her stint with Wunderman as the chairman, Ingram has held leadership positions in agencies such as Saatchi & Saatchi, McCann Erikson, Kantar Grey and WPP
exchange4media Staff Feb 25, 2020 8:27 AM
The sale proceeds of Kantar AUNZ have been used to reduce gearing, return funds to shareholders through a special dividend and invest in the group’s new growth strategy, the financial report says
exchange4media Staff Feb 24, 2020 11:03 AM
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
exchange4media Staff Feb 18, 2020 11:30 AM
Salama will join the Kantar Board as a non-executive director
exchange4media Staff Feb 18, 2020 11:22 AM
The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama
exchange4media Staff Feb 17, 2020 5:45 PM
The acquisition is in line with WPP’s strategy to deepen its technology offer and invest behind its partnerships with leading technology companies
exchange4media Staff Feb 12, 2020 4:00 PM
Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee
exchange4media Staff Jan 28, 2020 3:15 PM
