Developed on Microsoft Azure, the cloud platform allows creative teams from across WPP’s global network to produce campaigns for clients, irrespective of their location

exchange4media Staff May 5, 2021 6:09 PM

The conglomerate said that it is no longer obligated to the payouts after accusing Sorrell of leaking classified client information to the media

exchange4media Staff Apr 30, 2021 11:38 AM

Barring India, the other major markets (US, UK, Germany, and Greater China) of the conglomerate reported revenue growth

Javed Farooqui Apr 30, 2021 8:45 AM

The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company

exchange4media Staff Apr 28, 2021 1:22 PM

WPP is the first in its industry to include media in its net zero commitment

exchange4media Staff Apr 22, 2021 2:34 PM

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures

exchange4media Staff Mar 30, 2021 6:25 PM

In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

Lulu Raghavan has taken on the role of Managing Director while ex-Fitch MD Mark D’Costa has moved onto a new role in business innovation

exchange4media Staff Mar 9, 2021 12:45 PM

In his new role, Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative excellence across WPP

exchange4media Staff Mar 5, 2021 8:27 AM

Now a part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy’s multi-channel offering

exchange4media Staff Mar 3, 2021 1:49 PM

Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences

exchange4media Staff Feb 9, 2021 4:43 PM

As part of the association, WPP agencies and clients will leverage TikTok's global reach and culture-shaping impact

exchange4media Staff Feb 2, 2021 7:45 AM

e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September

exchange4media Staff Jan 19, 2021 9:15 AM

e4m Conclave: These are just highlights from our elaborate session with Mark Read, CEO, WPP

exchange4media Staff Jan 18, 2021 5:48 PM

Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May

exchange4media Staff Jan 15, 2021 7:10 PM

The company will provide an update on its growth strategy, opportunities and provide new medium-term financial targets

exchange4media Staff Dec 17, 2020 1:07 PM

If implemented, it would move WPP to 100% ownership and control of its Australian and New Zealandoperations.

exchange4media Staff Dec 17, 2020 12:55 PM

WPP, one step closer to building a more equal, inclusive and a diverse company

exchange4media Staff Dec 15, 2020 4:30 PM