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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the 7-Eleven’s exit offers a larger lesson for global retailers entering India
Ganapathy Viswanathan 9 minutes ago
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Kanchan Srivastava 24 minutes ago
Paul brings over 20 years of experience in integrated media planning, buying and strategy
Gbile currently serves as Vice President, Power Systems Industrial Markets at Cummins
Prior to this, Garg was Country Director – Business Messaging & Payments at WhatsApp