Veeba appoints Upendra Mishra as Head of Trade Marketing

Prior to joining Veeba, he was Trade Marketing Manager at Patanjali Foods

by e4m Staff
Published: Oct 9, 2026 1:06 PM | 1 min read

Veeba Welcomes Upendra Mishra as New Head of Trade Marketing

Upendra Mishra has joined Veeba as Head of Trade Marketing.

Mishra brings over 15 years of experience across sales and marketing, with expertise in trade marketing, BTL marketing and consumer marketing. He has also worked across channel and category management in the pharmaceutical, OTC and FMCG sectors.

Prior to joining Veeba, he was Trade Marketing Manager at Patanjali Foods.

Earlier, he held roles at Mrs. Bectors Food Specialities Ltd., which owns the Cremica and English Oven brands, Himalaya Wellness Company and Torrent Pharmaceuticals.

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Published On: Oct 9, 2026 1:06 PM

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