Badri Beriwal joins BCCL as Director – Brand, Product & Portfolio Strategy

Prior to this, Badri served as Chief Business Officer – New Business at Britannia and as CEO of the Britannia–Chipita joint venture

by e4m Staff
Published: Sep 15, 2026 4:13 PM | 1 min read

Badri Beriwal has been appointed as Director of Brand, Product & Portfolio Strategy at Bennett Coleman & Co. Ltd. (The Times of India).
He has over 20 years of experience in consumer, retail, FMCG, and platform-led businesses, previously serving as Chief Strategy and Business Development Officer at Bata India.
His past roles include Chief Business Officer at Britannia, CEO of the Britannia-Chipita joint venture, and leadership positions at Stanley Black & Decker, Veeba Foods, GSK Consumer Healthcare, and Walmart.
In his new position, he will focus on brand and portfolio strategy, product innovation, audience engagement, and creating growth opportunities for BCCL's publishing businesses.

Badri Beriwal has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director – Brand, Product & Portfolio Strategy.

Badri brings over two decades of experience across consumer, retail, FMCG and platform-led businesses. Most recently, he was Chief Strategy and Business Development Officer at Bata India, where he led retail growth, omnichannel transformation, brand strategy and business development.

Prior to this, Badri served as Chief Business Officer – New Business at Britannia and as CEO of the Britannia–Chipita joint venture. He has also held leadership roles at Stanley Black & Decker, Veeba Foods, GSK Consumer Healthcare and Walmart.

In his new role, Badri will lead brand and portfolio strategy across BCCL’s publishing businesses, along with product innovation, brand-led IPs, audience engagement and new business creation. His mandate will focus on strengthening the company’s brands and creating new platforms, growth opportunities and revenue streams.

Badri holds an MBA in Marketing from NMIMS, Mumbai, and a Bachelor’s degree in Commerce from St. Xavier’s College, Mumbai.