Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, says the brand creates multiple consumer touchpoints where the product can be discovered, experienced and purchased 

e4m Staff Mar 12, 2026 11:33 AM

The brand has announced a campaign film to mark the launch

e4m Staff Oct 18, 2023 2:39 PM

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

Ritika Raj Oct 20, 2022 8:52 AM