The promotional campaign that runs between April and June offers assured prizes and a range of weekly prizes to Big Basket shoppers

exchange4media Staff 22 hours ago

At a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign.

exchange4media Staff 02-April-2019

The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns

exchange4media Staff 01-April-2019

The account will be handled by Dentsu Webchutney’s Bengaluru office

exchange4media Staff 25-March-2019

Interbrand announces expansions plans in newer markets and new brand wins in 2019

exchange4media Staff 19-February-2019

The handbook will be sold on Amazon and Flipkart, and at select  Café Coffee Day outlets

exchange4media Staff 15-February-2019

Ropes in Chef Ajay Chopra who has come up with recipes incorporating the shake

exchange4media Staff 04-February-2019

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman 01-February-2019

The campaign has been conceptualised by GREY Bangalore

exchange4media Staff 15-January-2019

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff 14-January-2019

From tobacco control campaign to Google Pixel, Britannia & Gillette, the cricket legend is the face of many brands

Anjali Thakur 11-January-2019

Survey conducted by Nielsen covers 1,267 housewives in various cities

exchange4media Staff 03-January-2019

The new product comes at the back of Britannia’s announcement to become a total foods company

exchange4media Staff 13-December-2018

Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

exchange4media Staff 19-November-2018

He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management

exchange4media Staff 13-November-2018

Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more

exchange4media Staff 12-November-2018

Interbrand Executive Creative Director for EMEA & LatAm on why Jio's brief to the agency challenged him, working with a legacy brand like Britannia, and everything related to branding

Misbaah Mansuri 28-September-2018

‘Thanks to your good wishes, we’ve turned 100!’, says to consumers

exchange4media Staff 26-September-2018

Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India

Ruhail Amin 17-September-2018

The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff 11-September-2018