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The new product comes at the back of Britannia’s announcement to become a total foods company
exchange4media Staff 3 days ago
Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media
exchange4media Staff 19-November-2018
He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management
exchange4media Staff 13-November-2018
Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more
exchange4media Staff 12-November-2018
Interbrand Executive Creative Director for EMEA & LatAm on why Jio's brief to the agency challenged him, working with a legacy brand like Britannia, and everything related to branding
Misbaah Mansuri 28-September-2018
‘Thanks to your good wishes, we’ve turned 100!’, says to consumers
exchange4media Staff 26-September-2018
Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India
The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance
exchange4media Staff 11-September-2018
LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category
exchange4media Staff 07-September-2018
Ali Harris Shere, VP-Marketing at Britannia, says that the idea behind Britannia’s refreshed look is to make the brand more suited to the demands of the new consumers
The new commercial features a naughty boy and his grandfather and has been released in 8 languages across India and created by QED Films.
exchange4media Staff 28-June-2018
The commercial acts as a sequel to the earlier ads of Britannia Rusk featuring Neena Gupta and Konkona Sharma as they battle the daily chaos of mornings, while expressing it through a catchy rap song
exchange4media Staff 25-June-2018
The animated film shows the romantic coming together of two opposites ‘Oats’ & ‘Chocolate’
exchange4media Staff 21-June-2018
With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.
exchange4media Staff 28-May-2018
Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.
exchange4media Staff 12-May-2018
The ‘7 Days 7 Choices’ activation aims to extend the new TV communication campaign- ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.
exchange4media Staff 17-February-2018
Christens 2018 as the Year of Smiles; believes #HolidayTohBantiHai!
exchange4media Staff 27-January-2018
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The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!
exchange4media Staff 09-December-2017
Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon
exchange4media Staff 17-November-2017
Britannia decided to reinvent one of its most loved brands Little Hearts to become more relevant to today’s generation of consumers
exchange4media Staff 30-October-2017
