The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country

exchange4media Staff Nov 15, 2022 4:50 PM

The company registered Rs 4,338 crore in consolidated sales with profit from operations at Rs 660 crore

exchange4media Staff Nov 7, 2022 10:41 AM

From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

Ritika Raj Oct 20, 2022 8:52 AM

Kohli joins Britannia from Jubilant FoodWorks

exchange4media Staff Sep 23, 2022 6:52 PM

The TVC for the launch has been conceptualised by Lowe Lintas

exchange4media Staff Aug 21, 2022 10:00 AM

#EverydayCelebrations campaign is created by McCann Worldgroup

exchange4media Staff Aug 16, 2022 3:08 PM

Bajaj has been leading the position for five years

exchange4media Staff Aug 4, 2022 3:13 PM

The TVC is conceptualized by McCann and features the all new nutty Brtiannia cookie

exchange4media Staff Jul 9, 2022 8:05 AM

Subramanyam quit as Vice President - Marketing of Britannia Industries in January this year

exchange4media Staff Feb 17, 2022 5:30 PM

The new campaign aims to raise awareness about the role of Britannia Cheese as part of children’s nutrition

exchange4media Staff Jan 23, 2022 10:00 AM

Prior to this, Doshi was Director-Marketing, Lenovo (India & South Asia)

exchange4media Staff Jan 14, 2022 11:27 AM

This was Subramanyam’s second stint with the company

exchange4media Staff Jan 13, 2022 4:43 PM

A first-of-its-kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign

exchange4media Staff Dec 20, 2021 2:12 PM

The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore  

Naziya Alvi Rahman Dec 6, 2021 4:05 PM

The campaign has been conceptualized by GREY India

exchange4media Staff Oct 3, 2021 5:00 PM

The TVC highlights how the cracker is so versatile that it can be used in a variety of ways to create quick snacks

exchange4media Staff Sep 25, 2021 8:52 AM

TVC brings out the desirability of Bourbon through the fun shenanigans between friends for the last piece of Bourbon

exchange4media Staff Sep 7, 2021 5:26 PM

Riding high on nostalgia, the campaign titled 'An Ode to Simpler Times' gives TN consumers a chance to vote for their favourite Milk Bikis Classic Pack

exchange4media Staff Jul 31, 2021 8:00 PM

Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign

Misbaah Mansuri Jul 15, 2021 8:44 AM