britannia
Desai served as Vice President – Consumer Insight, Media and Competitive Intelligence at Britannia Industries
e4m Staff Jun 11, 2026 3:34 PM
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Annu Gupta joins the company following a 13-year stint at Britannia Industries
e4m Staff Feb 21, 2026 9:01 AM
Pack designs feature Captain America, Thor, Iron Man, Deadpool and Wolverine
e4m Staff Feb 20, 2026 5:59 PM
As part of the campaign, the brand has released three short digital films capturing relatable mix-ups
e4m Staff Feb 16, 2026 1:02 PM
Britannia’s net profit for the quarter has risen 17% YoY to Rs 682 crore
e4m Staff Feb 11, 2026 10:24 AM
Das' career spans senior leadership roles at marquee companies such as Marico Limited, PepsiCo India, GSK Consumer Healthcare India, and Tata Consumer Products Limited
e4m Staff Feb 11, 2026 7:45 AM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space and how
Chehneet Kaur Jan 3, 2026 8:47 AM
Prior to joining Britannia, Rakshit Hargave was the CEO of Birla Opus
e4m Staff Dec 17, 2025 7:59 AM
The brand won 4 golds, 4 silver and 1 bronze metal across categories for its creativity and marketing brilliance
Rakshit Hargave has been named the MD and CEO following Varun Berry’s exit
e4m Staff Nov 10, 2025 6:14 PM
Surf Excel enters top five in-home for the first time; Haldiram’s debuts in top 10
e4m Staff Aug 22, 2025 3:58 PM
In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic
Soumya Gawri Jul 28, 2025 9:17 AM
With an AI powered Ravi Shastri, Britannia’s Golmaal campaign redefines consumer engagement
e4m Staff Jul 22, 2025 1:52 PM
According to the company’s annual report, consolidated revenue from operations stood at Rs 17,943 crore in FY25
e4m Staff Jul 21, 2025 2:01 PM
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
Soumya Gawri Jul 9, 2025 9:34 AM
In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity
Soumya Gawri Jul 1, 2025 8:22 AM
Conceptualized by Enormous, the campaign was brought to life in association with The Humsafar Trust
e4m Staff Jun 30, 2025 11:33 AM
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for one month, but every month, every day'
e4m Staff Jun 26, 2025 9:42 AM
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the heart of any responsible business
Soumya Gawri Jun 24, 2025 12:55 PM
The campaign was recently called out by Cannes juror and ad critic Polina Zabrodskaya for being an example of 'performative greenwashing'
e4m Staff Jun 23, 2025 2:12 PM
The ad featured multiple Good Day variants in Pride colours, with an empty slot left open for Parle Monaco
e4m Staff Jun 23, 2025 10:45 AM
The campaign, conceptualised by McCann Worldgroup, turns cookies into quirky characters
e4m Staff May 31, 2025 9:00 AM
We break down a diverse mix of ads of various industries to see which ones nailed it and which fell short
Soumya Gawri May 24, 2025 8:11 AM
Berry joined the Company as the Vice President and Chief Operating Officer in 2013
Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships
e4m Staff Apr 10, 2025 10:04 AM
Powered by Google Gemini, the initiative is based on Vertex AI Multimodal Live
The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of major brands, including Swiggy and Britannia
Shalinee Mishra Mar 20, 2025 9:50 AM
The Britannia Marie Gold’s special edition pack has been shaped like the Paris Games shooting target
e4m Staff Mar 10, 2025 3:21 PM
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Talented has taken it upon themselves to make Britannia Good Day chai’s best mate by removing the product from the ad altogether
e4m Staff Mar 3, 2025 10:26 AM
Britannia Good Day’s #AGoodDayAtMahaKumbh is a collection of untold stories at the congregation
e4m Staff Feb 28, 2025 1:11 PM
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went into the OOH campaign
e4m Staff Feb 26, 2025 3:21 PM
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
e4m Staff Feb 14, 2025 7:02 PM
Britannia’s consolidated sales for the quarter stands at Rs 4,463 crore, growing 6.5%
e4m Staff Feb 7, 2025 11:25 AM
'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth Gupta, GM- Marketing, Britannia Industries
Jagruti Verma Feb 5, 2025 8:37 AM
Amit Doshi was the Business Head for Biscuits, Creme Wafers and Salty Snacks
Jagruti Verma Feb 4, 2025 3:08 PM
Prior to this, he held the role of Product Innovation Manager - Good Day.
The brand took home 6 metals including 3 golds, 1 silver and 2 bronze metals across categories
e4m Desk Jan 29, 2025 10:28 PM
With ‘Nature Shapes Britannia’ creating a buzz around sustainability, the OOH industry is headed towards an eco-friendly and purpose-driven future
Jagruti Verma Jan 24, 2025 8:47 AM
Binaifer Dulani and Aabhaas Shreshtha of Talented along with Archana Balaraman of Britannia Industries on the brand’s 'natural’ OOH campaign
Aryan Khanna Jan 22, 2025 8:46 AM
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune