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The new product comes at the back of Britannia’s announcement to become a total foods company

exchange4media Staff 3 days ago

Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media

exchange4media Staff 19-November-2018

He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management

exchange4media Staff 13-November-2018

Britannia and J Walter Thompson have produced a digital film that inspires every homemaker in India to realise their untapped potential and take that first step towards doing more and being more

exchange4media Staff 12-November-2018

Interbrand Executive Creative Director for EMEA & LatAm on why Jio's brief to the agency challenged him, working with a legacy brand like Britannia, and everything related to branding

Misbaah Mansuri 28-September-2018

‘Thanks to your good wishes, we’ve turned 100!’, says to consumers

exchange4media Staff 26-September-2018

Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India

Ruhail Amin 17-September-2018

The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff 11-September-2018

LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff 07-September-2018

Ali Harris Shere, VP-Marketing at Britannia, says that the idea behind Britannia’s refreshed look is to make the brand more suited to the demands of the new consumers

Ruhail Amin 07-August-2018

The new commercial features a naughty boy and his grandfather and has been released in 8 languages across India and created by QED Films.

exchange4media Staff 28-June-2018

The commercial acts as a sequel to the earlier ads of Britannia Rusk featuring Neena Gupta and Konkona Sharma as they battle the daily chaos of mornings, while expressing it through a catchy rap song

exchange4media Staff 25-June-2018

The animated film shows the romantic coming together of two opposites ‘Oats’ & ‘Chocolate’

exchange4media Staff 21-June-2018

With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

exchange4media Staff 28-May-2018

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff 12-May-2018

The ‘7 Days 7 Choices’ activation aims to extend the new TV communication campaign- ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day.

exchange4media Staff 17-February-2018

The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!

exchange4media Staff 09-December-2017

Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon

exchange4media Staff 17-November-2017

Britannia decided to reinvent one of its most loved brands Little Hearts to become more relevant to today’s generation of consumers

exchange4media Staff 30-October-2017