Amit Doshi?blur=25

Prior to this, Doshi was Director-Marketing, Lenovo (India & South Asia)

exchange4media Staff Jan 14, 2022 11:27 AM

Britannia Good Day campaign?blur=25

A first-of-its-kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign

exchange4media Staff Dec 20, 2021 2:12 PM

pls put britannia?blur=25

The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore  

Naziya Alvi Rahman Dec 6, 2021 4:05 PM


The TVC highlights how the cracker is so versatile that it can be used in a variety of ways to create quick snacks

exchange4media Staff Sep 25, 2021 8:52 AM


TVC brings out the desirability of Bourbon through the fun shenanigans between friends for the last piece of Bourbon

exchange4media Staff Sep 7, 2021 5:26 PM

milk bikis?blur=25

Riding high on nostalgia, the campaign titled 'An Ode to Simpler Times' gives TN consumers a chance to vote for their favourite Milk Bikis Classic Pack

exchange4media Staff Jul 31, 2021 8:00 PM

Britannia Good day Campaign?blur=25

Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign

Misbaah Mansuri Jul 15, 2021 8:44 AM

Britannia Good Day?blur=25

The campaign is centred on the element of surprise by having entertainment gurus in completely unexpected avatar

exchange4media Staff Jul 4, 2021 2:00 PM

gunjan shah?blur=25

He takes over from Sandeep Kataria who has been elevated as the Global CEO of Bata Brands

exchange4media Staff May 17, 2021 2:14 PM


Krunch Khao, Punch Dikhao campaign, featuring actor Sonu Sood, takes children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts

exchange4media Staff Mar 20, 2021 6:00 PM

Vinay Subramanyam?blur=25

Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy

Simran Sabherwal Mar 3, 2021 8:38 AM


The 5-part video series ‘Krunch Khao, Punch Dikhao’ has Sonu Sood depicting martial art forms from across the globe

exchange4media Staff Feb 27, 2021 8:08 AM

Brittania Little Hearts Campaign?blur=25

The campaign is set to go live across Little Heart’s social media handles

exchange4media Staff Feb 13, 2021 8:16 AM

Britannia's #LearnFromHome campaign?blur=25

Conceptualized by McCann Worldgroup, the thematic TVC captures the inseparable bond of school friendships and the joy of learning together

exchange4media Staff Feb 2, 2021 1:58 PM


The campaign is an ode to TV who is playing different roles in our lives much like a family member

exchange4media Staff Nov 25, 2020 1:56 PM

gunjan shah?blur=25

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM