We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 14, 2019 9:24 AM

Shere quit Britannia after being associated with the company for over two decades

Ruhail Amin Sep 11, 2019 10:14 AM

Subramanyam has been with Britannia since February 2015, heading its joint venture with Greece’s cakes & confectionery major Chipita

Ruhail Amin Sep 11, 2019 8:30 AM

Prior to joining Parag Milk Foods, Shankar was the VP & Head of the Dairy Business at Britannia Industries Ltd

exchange4media Staff Jul 4, 2019 11:07 AM

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan May 10, 2019 8:36 AM

The rap song-based animation film has been conceptualised by McCann World group for Britannia

exchange4media Staff Apr 30, 2019 2:06 PM

The promotional campaign that runs between April and June offers assured prizes and a range of weekly prizes to Big Basket shoppers

exchange4media Staff Apr 22, 2019 4:38 PM

At a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign.

exchange4media Staff Apr 2, 2019 8:21 PM

The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns

exchange4media Staff Apr 1, 2019 3:36 PM

The account will be handled by Dentsu Webchutney’s Bengaluru office

exchange4media Staff Mar 25, 2019 12:43 PM

Interbrand announces expansions plans in newer markets and new brand wins in 2019

exchange4media Staff Feb 19, 2019 2:35 PM

The handbook will be sold on Amazon and Flipkart, and at select  Café Coffee Day outlets

exchange4media Staff Feb 15, 2019 1:49 PM

Ropes in Chef Ajay Chopra who has come up with recipes incorporating the shake

exchange4media Staff Feb 4, 2019 5:20 PM

GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media

Naziya Alvi Rahman Feb 1, 2019 4:15 PM

The campaign has been conceptualised by GREY Bangalore

exchange4media Staff Jan 15, 2019 6:49 PM

The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff Jan 14, 2019 12:04 PM

From tobacco control campaign to Google Pixel, Britannia & Gillette, the cricket legend is the face of many brands

Anjali Thakur Jan 11, 2019 2:53 PM

Survey conducted by Nielsen covers 1,267 housewives in various cities

exchange4media Staff Jan 3, 2019 5:34 PM

The new product comes at the back of Britannia’s announcement to become a total foods company

exchange4media Staff Dec 13, 2018 7:23 PM