Britannia ad spends down 19% even as revenue rises 7%

According to the company’s annual report, consolidated revenue from operations stood at Rs 17,943 crore in FY25

by e4m Staff
Published: Jul 21, 2025 2:01 PM | 1 min read

Britannia Industries slashed its advertising and sales promotion expenses by 19% in FY25 to Rs 560.10 crore, down from Rs 694.50 crore in FY24 — even as it posted a steady 7% growth in revenue. The move signals a sharper focus on cost efficiencies or possibly a shift toward lower-cost marketing levers despite continued top-line momentum.

According to the company’s annual report, consolidated revenue from operations stood at Rs 17,942.67 crore in FY25, up from Rs 16,769.27 crore in the previous fiscal. Including other income of Rs 227.09 crore, total income reached Rs 18,169.76 crore, marking a 7% rise from Rs 16,983.45 crore in FY24.

Profit for the year grew marginally by 2% to Rs 2,177.86 crore, compared to Rs 2,134.22 crore in the previous year.

During the year, Britannia also undertook a comprehensive revamp of Bread portfolio to redefine its market presence.

The new packaging architecture features modern, vibrant designs with a premium edge, elevating the brand’s appeal and ensuring strong shelf visibility, as per the report.

To effectively communicate this transformation, Britannia launched a nationwide integrated marketing campaign across various channels, including out-of-home digital screens, vernacular print ads and mobile media along with impactful visibility formats in multiple cities to maximise brand recognition and engagement. Further, the Company optimised its digital strategy and investments to enhance visibility and strengthen its presence across fast-evolving online and Quick Commerce platforms.