ad-spends

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 1 day ago

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 11-April-2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 05-April-2019

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas 04-March-2019

BJP, Congress, AIADMK, TDP, Akali Dal, TDS and other regional parties likely to be the big spenders

Ruhail Amin 13-February-2019

Revenue from Operations grew by 15% YoY to Rs 1,861 crore. EBITDA grew by a healthy 16%, while PAT growth came in at 12% due to higher tax expense

exchange4media Staff 05-February-2019

Revenue from Operations grew by 20 per cent year-on-year to Rs 1,837 crore.

exchange4media Staff 01-November-2018

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha 01-November-2018

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra 03-October-2018

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra 13-September-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018

MIB has informed Rajya Sabha that of the total amount spent, over 42% was on ads in English and regional language newspapers

Nishant Saxena 25-July-2018

The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff 02-July-2018

India’s retail sector will nearly double in size between 2016 and 2019, report finds

exchange4media Staff 21-June-2018

Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion)

exchange4media Staff 15-June-2018

The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures in the coming years

Dolly Mahayan 31-May-2018

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff 29-March-2018

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini 22-March-2018

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas 16-March-2018

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr

exchange4media Staff 17-January-2018

Advertisment

Advertisment

Advertisment

Advertisment