The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises

exchange4media Staff 1 day ago


The company has registered 17.4% growth in net sales

exchange4media Staff Aug 6, 2022 8:18 AM


The company has reported 8.4% increase in consolidated revenue compared to previous year

exchange4media Staff Aug 4, 2022 5:53 PM


On a sequential basis, the advertising spends has increased 11% over Rs 147 crore in Q4 FY22

exchange4media Staff Jul 29, 2022 5:18 PM


During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is consistent, competitive, profitable, and responsible

exchange4media Staff Jul 28, 2022 7:56 AM


Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends

Kanchan Srivastava Jul 4, 2022 8:32 AM


PhonePe's advertising promotional expenses for the fiscal ended 31st March 2021 was Rs 534.95 crore compared to Rs 1016.64 crore in the previous FY

exchange4media Staff Jun 27, 2022 8:41 AM


Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM


The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM


Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India

Kanchan Srivastava Feb 28, 2022 8:44 AM

Gaming Industry?blur=25

Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support

Shantanu David Feb 21, 2022 8:40 AM

PMAR 2022?blur=25

Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022

exchange4media Staff Feb 17, 2022 12:48 PM


The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022

exchange4media Staff Feb 15, 2022 12:38 PM


According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM


Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories

Javed Farooqui Dec 22, 2021 8:58 AM


Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024

exchange4media Staff Dec 6, 2021 12:11 PM


The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets

Kanchan Srivastava Nov 19, 2021 4:42 PM

Times Internet?blur=25

The company's net loss narrowed 79% to Rs 40.53 crore from Rs 196.06 crore

Javed Farooqui Nov 6, 2021 8:45 AM


The company's sales revenue for the fiscal under review declined 5.32% to Rs 40,972.2 crore from Rs 43,275.5 crore in the previous fiscal

exchange4media Staff Oct 7, 2021 7:57 AM

Mukesh Agrawal?blur=25

Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding

Neeta Nair Sep 23, 2021 8:12 AM