ad-spends
times ooh?blur=25

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

IPL 2020?blur=25

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

Airtel payments bank?blur=25

The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year

Misbaah Mansuri Jul 28, 2020 9:06 AM

digital?blur=25

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

digital?blur=25

Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown

exchange4media Staff Jun 16, 2020 8:47 AM

Ads?blur=25

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

Taboola?blur=25

The Taboola report says pageview traffic to articles about online learning for students increased 38% during the period - March 23 to May 14

exchange4media Staff May 15, 2020 2:54 PM

Nirmala Sitharaman?blur=25

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

Pankaj Pachauri?blur=25

At the 9th edition of the News Next Conference, Pankaj Pachauri, Founder & Editor-in-Chief of Gonews, spoke about 'Social Media and India's Digital Economy'

exchange4media Staff Feb 22, 2020 3:27 PM

Digital Fellow Jan 27 to Feb 1?blur=25

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 1, 2020 9:04 AM

Television?blur=25

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

YouTube?blur=25

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

Traditional gold jewellery?blur=25

Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer

Shikha Paliwal Dec 10, 2019 9:05 AM

GroupM This Year Next Year Report?blur=25

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Delhi Elections?blur=25

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

Stephen Dolan, MD-APAC of IAS?blur=25

Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions

Shikha Paliwal Nov 19, 2019 8:56 AM

Twitter?blur=25

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

TvAd?blur=25

Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders

Moumita Bhattacharjee Oct 30, 2019 8:43 AM

Money?blur=25

Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

Diwali ad spends?blur=25

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan Oct 23, 2019 8:30 AM