ad-spends
Publicis

The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets

exchange4media Staff Oct 11, 2019 4:47 PM

festivals

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM

Festive Sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

Kantar

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

FMCG

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Retail

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

cableTV

With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually

Tasmayee Laha Roy Jul 24, 2019 8:38 AM

DigitalMarketing

However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states

exchange4media Staff Jul 9, 2019 11:16 AM

Digital

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

Sriram Padmanabhan

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

cricket

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh May 30, 2019 8:55 AM

emotional

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

Himanshu Arya

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

ESP Sports Report 2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

IPL2019

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas Mar 4, 2019 8:51 AM

parties

BJP, Congress, AIADMK, TDP, Akali Dal, TDS and other regional parties likely to be the big spenders

Ruhail Amin Feb 13, 2019 9:39 AM

Marico

Revenue from Operations grew by 15% YoY to Rs 1,861 crore. EBITDA grew by a healthy 16%, while PAT growth came in at 12% due to higher tax expense

exchange4media Staff Feb 5, 2019 5:39 PM

maricolimited

Revenue from Operations grew by 20 per cent year-on-year to Rs 1,837 crore.

exchange4media Staff Nov 1, 2018 6:03 PM

mobilereport

The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018

Madhuwanti Saha Nov 1, 2018 9:03 AM

Globally, Amazon reported a whopping 132% YoY growth in its advertising business in Q2 2018; earned $2.2 billion from the ad business in comparison to the $945 million it made from the business in Q2 2017

Apeksha Mishra Oct 3, 2018 9:00 AM