WPP Media secures integrated media mandate for LT Foods’ DAAWAT in India

WPP Media today announced that it has been appointed as the integrated media partner for LT Foods Limited to lead the media mandate of its flagship brand DAAWAT® in India. The mandate encompasses end-to-end media strategy, planning, buying, and activation, with WPP Media leveraging its expertise in audience intelligence, AI-powered planning, data, technology, and integrated media to deliver connected consumer experiences and measurable business outcomes.

LT Foods is partnering with WPP Media to strengthen brand relevance and accelerate growth in India's evolving consumer landscape. By combining strategic insight, precision planning, and cross-channel media capabilities, WPP Media will help build a future-ready media ecosystem that drives deeper consumer engagement, stronger brand equity, and sustainable business growth.

Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Limited, said, "As we accelerate our growth ambitions in India, building stronger and more meaningful consumer connections is a strategic priority. WPP Media's integrated capabilities, audience-first approach, and deep understanding of the evolving media landscape make them the ideal partner to help strengthen our brands and deliver measurable business growth. We look forward to building a future-ready media ecosystem together."

Priti Murthy, President Client Solutions, WPP Media South Asia, said, "The future of marketing lies in connected experiences powered by data, technology, and deep audience understanding. We are delighted to partner with LT Foods to build an integrated media ecosystem that brings together strategic planning, AI-powered capabilities, and precision execution. Together, we look forward to creating stronger consumer connections, accelerating brand growth, and delivering measurable business outcomes."

The partnership underscores WPP Media's strength in delivering connected, audience-first media solutions that drive business growth. Leveraging AI, data, technology, and integrated media capabilities, WPP Media will help LT Foods build stronger consumer connections, enhance brand relevance, and accelerate sustainable growth across India's evolving media landscape.