media-mandate
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
The account was previously handled by Initiative, part of IPG Mediabrands
e4m Staff Jun 24, 2026 2:34 PM
WPP Media's relationship with Mother Dairy began with the brand's digital mandate
e4m Staff Jun 23, 2026 1:06 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Incumbent agency of the British carmaker is US-based Omnicom. In India, the account is estimated to be Rs 400 Cr
Some companies like Voltas, Air India Express, Tata AIG, Carat Lane, Tata Motors have decided to combine their spends estimates to be worth around Rs 180-Rs 220 crore
Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review
Imran Fazal Apr 13, 2026 2:33 PM
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
The move comes as the brand looks to strengthen its digital communication
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms
e4m Staff Mar 24, 2026 2:11 PM
The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives
e4m Staff Mar 24, 2026 11:38 AM
While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix
Imran Fazal Mar 23, 2026 4:01 PM
The agency will handle the social media mandate for select brands of Perfetti Van Melle
e4m Staff Mar 10, 2026 4:00 PM
PHD will manage media planning and buying across seven new markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and Korea
e4m Staff Feb 24, 2026 3:05 PM
HGS Interactive will be designing and delivering compelling content, targeted campaigns, and integrated communication strategies, the agency said
e4m Staff Feb 24, 2026 12:27 PM
As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling & community-led engagement
e4m Staff Feb 10, 2026 10:37 AM
Havas’ mandate comprises the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific, and Latin America
While Lodestar handles Samsung India’s duties for TV, print and outdoor, Cheil SWA manages retail and digital
e4m Staff Jan 16, 2026 10:16 AM
Madison Media, part of Madison World, handles the media responsibilities for Asian Paints
Chehneet Kaur Jan 14, 2026 11:43 AM
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 8:08 AM
His memorable journey with Innocean spanned two significant stints over 17 years—first leading the media mandate for Hyundai, and later steering the same for Kia
Industry sources indicate that the conglomerate is evaluating its media strategy for the next phase of growth
Nayara Energy has entrusted Ventures Communications with media planning, buying, and creative duties under a corporate mandate
e4m Staff Nov 18, 2025 4:36 PM
IPG Mediabrands to defend the business as the consumer-tech major initiates a full-scale evaluation of its media strategy
e4m Staff Nov 13, 2025 9:23 AM
The renewed mandate extends the four-year partnership between Initiative and KFC Thailand
e4m Staff Oct 14, 2025 8:39 AM
Mandate covers planning and buying across ATL, full funnel digital including branding, commerce, performance and SEO
e4m Staff Oct 10, 2025 12:30 PM
PHD India will now lead Watertec’s media strategy, planning, and buying, managed out of its Mumbai office
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
WPBL has partnered with Famous Innovations to craft overall communication to engage the next generation of fans
e4m Staff Jul 22, 2025 8:41 AM
Team Pumpkin’s Bangalore office will support Oliva in executing its social communication plan across platforms
e4m Staff May 13, 2025 3:46 PM
The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
According to media buyers, McDonald’s is a Rs 100-crore club client
Chehneet Kaur Apr 11, 2025 12:55 PM
Paytm has launched its media pitch, signalling scaled-back ad spends, industry sources say
Kanchan Srivastava Apr 2, 2025 8:15 AM
The cricket league kickstarting from 22nd February features legends, including Brian Lara, Sachin Tendulkar, Shane Watson, Jonty Rhodes, Chris Gayle and more
e4m Staff Feb 21, 2025 3:29 PM
For the mandate, Innocean India will work with Innocean headquarters in Korea
e4m Staff Nov 26, 2024 10:42 AM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
e4m Staff May 27, 2024 4:42 PM