Mother Dairy renews integrated media mandate with WPP Media until 2030

WPP Media's relationship with Mother Dairy began with the brand's digital mandate

by e4m Staff
Published: Jun 23, 2026 1:06 PM | 2 min read

Mother Dairy Fruit & Vegetable Pvt. Ltd. has renewed its integrated media mandate with WPP Media for an additional four years, extending their partnership until 2030.
The renewed mandate aims to enhance brand storytelling and achieve measurable business outcomes through a fully integrated media approach that combines brand-building with performance-led strategies.
WPP Media's collaboration with Mother Dairy began with a digital mandate and expanded to include mainline media in 2018, focusing on strong business outcomes and collaborative planning.
Both companies emphasize the importance of leveraging data-driven insights and innovative strategies to deepen consumer engagement and support Mother Dairy's long-term growth ambitions.

Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a partnership that has delivered consistent growth since its inception. WPP Media has played a pivotal role in driving integrated media planning and buying for the organization.

This four-year renewal, until 2030, further strengthens the long-standing partnership, reaffirming WPP Media's role as a strategic media partner in the company's growth journey.

The renewed mandate will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach combining brand-building with performance-led strategies to engage diverse consumer segments at high-impact moments, at scale.

WPP Media's relationship with Mother Dairy began with the brand's digital mandate. Following strong performance, the partnership expanded in April 2018 to include mainline media. Built on a foundation of strong business outcomes and collaborative planning, the renewed mandate reinforces the partnership and underscores WPP Media's role in supporting Mother Dairy's longterm growth ambitions.

Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “We are pleased to continue our long-standing association with WPP Media, a partnership that has played an important role in strengthening our connection with consumers over the years. As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement, strengthen brand affinity, and connect with new consumers as we drive the next phase of growth for our brands."

Navin Khemka, President, Client Solutions, WPP Media South Asia, said, "This extension reflects a relationship built on shared ambition, trust, and consistent delivery. As India's consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy's rich heritage with modern, data-driven storytelling, deepening audience connection, driving brand love, and accelerating growth across all business verticals.”

WPP Media will continue to align media strategy with key consumption occasions and moments, integrating creative content, consumer experiences, and media investments. Leveraging advanced audience intelligence, the agency will drive media effectiveness across an increasingly competitive dairy and food sector, supporting the company's national expansion with insight-led solutions at every touchpoint.