mother-dairy
McDonalds India

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Mother Dairy Safal Mixed Route Juice

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

mompresso

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

kartik sharma

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li? and became an instant star

Misbaah Mansuri Jun 29, 2018 9:00 AM

Mother Dairy

These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.

exchange4media Staff May 12, 2018 9:53 AM

It is the first brand in the National Capital Territory to get Quality Certification for its poly pack milk variants

exchange4media Staff Apr 5, 2018 2:40 PM

Wavemaker India

Following an extensive media agency selection process which involved all leading media agencies, the account will be handled from the Gurgaon office

exchange4media Staff Mar 28, 2018 11:14 AM

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

Mother Dairy rolls out second ad film for 'Dailycious' Dairy Whitener

In the second film also the couple remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life

exchange4media Staff Sep 3, 2016 8:11 AM

Mother dairy launches #TweetToFarmer campaign to celebrate Dr. Verghese Kurien’s birth anniversary

The campaign spanning across five days, started by launching a Twitter trend called - #TweetToFarmer on November 26, 2015.

exchange4media Staff Nov 28, 2015 8:25 AM

Mother Dairy comes under FDA scanner, denies allegations

Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata

Ankur Singh Jun 18, 2015 8:07 AM

 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

The reinvention of Mother Dairy

exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle

Kanika Mehrotra Jun 30, 2014 8:10 AM

Mother Dairy targets young adults with new TVC and proposition

Conceptualised by Ogilvy & Mather, Gurgaon, the new TVC with the tagline ‘Taste That Lifts You' celebrates the dairy product range

exchange4media Staff Apr 8, 2014 7:56 AM

Reinventing the Mother Dairy brand

Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence

Wayne Ross Mar 26, 2014 8:17 AM

Social connect drives dairy advertising

Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience

Saloni Surti Aug 5, 2013 9:20 AM

Mother Dairy TVCs lack real insight: Experts

The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos

Twishy May 22, 2013 8:12 PM

Rural consumer is not a poor urban consumer

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM