Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times

Misbaah Mansuri Feb 19, 2021 8:48 AM

From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations

exchange4media Staff Nov 16, 2020 8:08 AM

The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums

exchange4media Staff Nov 9, 2020 4:24 PM

Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms

exchange4media Staff Oct 23, 2020 4:48 PM

Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs

exchange4media Staff Aug 2, 2020 2:00 PM

The campaign aims at celebrating the beautiful strong bond with mother and her child

exchange4media Staff Jul 13, 2020 6:01 PM

The company has also created a mascot, an alien named Neila

exchange4media Staff Jul 8, 2020 10:00 PM

As part of the campaign, Mother Dairy also partnered with Radio City’s popular breakfast show Suno Na Dilli with RJ Ginnie

exchange4media Staff May 21, 2020 12:08 PM

The film, a part of the brand ongoing campaign 'Rishton Ka Swad Badhaaye', is executed in coordination with Wavemaker India

exchange4media Staff Apr 27, 2020 4:03 PM

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li? and became an instant star

Misbaah Mansuri Jun 29, 2018 9:00 AM

These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.

exchange4media Staff May 12, 2018 9:53 AM

It is the first brand in the National Capital Territory to get Quality Certification for its poly pack milk variants

exchange4media Staff Apr 5, 2018 2:40 PM

Following an extensive media agency selection process which involved all leading media agencies, the account will be handled from the Gurgaon office

exchange4media Staff Mar 28, 2018 11:14 AM

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

At least five brands have a non-conventional Valentine’s Day campaign this

exchange4media Staff Feb 14, 2017 8:23 AM