Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

In a series of YouTube videos, Somvati Mahawar offered tea to her social media friends saying, “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li? and became an instant star

Misbaah Mansuri Jun 29, 2018 9:00 AM

These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.

exchange4media Staff May 12, 2018 9:53 AM

It is the first brand in the National Capital Territory to get Quality Certification for its poly pack milk variants

exchange4media Staff Apr 5, 2018 2:40 PM

Following an extensive media agency selection process which involved all leading media agencies, the account will be handled from the Gurgaon office

exchange4media Staff Mar 28, 2018 11:14 AM

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

At least five brands have a non-conventional Valentine’s Day campaign this

exchange4media Staff Feb 14, 2017 8:23 AM

In the second film also the couple remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life

exchange4media Staff Sep 3, 2016 8:11 AM

The campaign spanning across five days, started by launching a Twitter trend called - #TweetToFarmer on November 26, 2015.

exchange4media Staff Nov 28, 2015 8:25 AM

Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata

Ankur Singh Jun 18, 2015 8:07 AM

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM

exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle

Kanika Mehrotra Jun 30, 2014 8:10 AM

Conceptualised by Ogilvy & Mather, Gurgaon, the new TVC with the tagline ‘Taste That Lifts You' celebrates the dairy product range

exchange4media Staff Apr 8, 2014 7:56 AM

Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence

Wayne Ross Mar 26, 2014 8:17 AM

Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience

Saloni Surti Aug 5, 2013 9:20 AM

The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos

Twishy May 22, 2013 8:12 PM

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM