mother-dairy
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
WPP Media's relationship with Mother Dairy began with the brand's digital mandate
e4m Staff Jun 23, 2026 1:06 PM
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Pooja Yadav Oct 23, 2025 9:17 AM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers
Soumya Gawri Mar 20, 2025 9:27 AM
Manish Bandlish, Managing Director of Mother Dairy, on the brand’s ICC Champions Trophy 2025 campaign that positions milk as the ‘ultimate beverage’
Shalinee Mishra Mar 13, 2025 12:10 PM
Mother Dairy will maintain a significant presence of brand and product portfolio at match venues and on official broadcast channels
e4m Staff Oct 15, 2024 3:38 PM
Some standout campaigns by brands that celebrated the different hues of motherhood
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
e4m Staff Apr 26, 2024 3:03 PM
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
exchange4media Staff Apr 21, 2023 1:15 PM
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
exchange4media Staff Mar 10, 2023 1:45 PM
The campaign is live across social media handles of the brand and OTT platforms
exchange4media Staff Jun 4, 2022 4:00 PM
Mother Dairy has launched its first regional TVC with actor Abir Chatterjee
exchange4media Staff Apr 12, 2022 3:27 PM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
exchange4media Staff Jun 9, 2021 8:43 AM
The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'
exchange4media Staff Apr 3, 2021 7:40 AM
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Misbaah Mansuri Feb 19, 2021 8:48 AM
From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations
exchange4media Staff Nov 16, 2020 8:08 AM
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
exchange4media Staff Nov 9, 2020 4:24 PM
Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms
exchange4media Staff Oct 23, 2020 4:48 PM
Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs
exchange4media Staff Aug 2, 2020 2:00 PM
The campaign aims at celebrating the beautiful strong bond with mother and her child
exchange4media Staff Jul 13, 2020 6:01 PM
The company has also created a mascot, an alien named Neila
exchange4media Staff Jul 8, 2020 10:00 PM
As part of the campaign, Mother Dairy also partnered with Radio City’s popular breakfast show Suno Na Dilli with RJ Ginnie
exchange4media Staff May 21, 2020 12:08 PM
The film, a part of the brand ongoing campaign 'Rishton Ka Swad Badhaaye', is executed in coordination with Wavemaker India
exchange4media Staff Apr 27, 2020 4:03 PM
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade
Shreshtha Verma Jan 9, 2020 8:56 AM