#DecadeChallenge becomes the first social media trend of the new year

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

e4m by Shreshtha Verma
Updated: Jan 9, 2020 8:56 AM


Decade Challenge

We have already begun a new year and a new decade with all new vibes and some old but ever-growing trends like moment marketing. Be it Holi or Diwali, Eid or Christmas, brands have perfectly cashed every small-big occasion in 2019 by circulating creative on social media. Following the course, brands, across categories, welcome this new year with their own trend of moment marketing.

With this #DecadeChallenge becomes the first hot trend among the brands. They took up the #DecadeChallenge highlighting how they have evolved over the decade. From Mother Dairy to ICICI, labels come with a comparative scan posting a picture of the beginning and end of the decade.

While some brands feature how they have advanced in terms of their products and services, others highlighted how years and decades just come and go but one shouldn’t give up on their will to be better.

Here's a look at some of the best brands creatives that are ruling the social media.

Mother Dairy


McDonald’s India





Clove Dental


Copa-The Bar

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