icici-bank

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 16-April-2019

Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, safety and leadership, and more

exchange4media Staff 14-December-2018

ICICI Bank has appointed Sandeep Bakhshi as Managing Director & Chief Executive Officer for five years

exchange4media Staff 04-October-2018

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff 24-September-2018

At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff 10-September-2018

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

Ruhail Amin 04-May-2017

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff 22-September-2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff 05-March-2016

Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.

exchange4media Staff 24-December-2015

Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings

Abhinna Shreshtha 01-January-2014

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy 08-November-2013

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy 01-October-2013

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair 26-September-2013

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair 25-September-2013

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti 23-August-2013

M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand

exchange4media Staff 18-April-2013

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair 19-February-2013

The bank launched a contest on FB that encouraged fans to upload a photo clicked by them that conveyed the message of its tagline ‘Khayaal aapka’

Saloni Surti 23-November-2012

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey 11-January-2012

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