Game of thrones

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM


Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, safety and leadership, and more

exchange4media Staff Dec 14, 2018 11:17 AM

ICICI Bank has appointed Sandeep Bakhshi as Managing Director & Chief Executive Officer for five years

exchange4media Staff Oct 4, 2018 3:36 PM

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff Sep 10, 2018 8:55 AM

Indians are extremely flexible in adopting technology: Arun Jaitley

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

Ruhail Amin May 4, 2017 7:53 AM

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff Sep 22, 2016 8:50 AM

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Disney India’s brand tie-ins at Rs 30 crore for Star Wars: The Force Awakens

Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.

exchange4media Staff Dec 24, 2015 8:35 AM

Mumbai Police asks Mumbaikars to give a minute to the city on New Year eve

Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings

Abhinna Shreshtha Jan 1, 2014 9:55 AM

IDBI Bank attempts to pull emotional chords with its friendship tale

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Spare a minute for a safer city, says Mumbai Police

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

Banks cash in on social media in a big way

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

Banking on Facebook? Now, ICICI Bank allows that too

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair Sep 25, 2013 7:52 AM

Have Vodafone & ICICI Bank found a win-win proposition in M-Pesa?

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti Aug 23, 2013 7:48 AM

Vodafone India and ICICI Bank launch M-Pesa

M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand

exchange4media Staff Apr 18, 2013 7:54 PM

Video: Marketing leaders decode the year ahead

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM

ICICI Bank leverages social with photo contest

The bank launched a contest on FB that encouraged fans to upload a photo clicked by them that conveyed the message of its tagline ‘Khayaal aapka’

Saloni Surti Nov 23, 2012 6:42 PM

Communicating your way out of crisis

Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance

Priyanka Mehra and Rahul Dubey Jan 11, 2012 7:34 AM