From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM

The live stage show to be presented by ICICI Bank Debit and Credit Cards will tour 8 cities from November

exchange4media Staff Sep 25, 2019 1:24 PM

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM

Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, safety and leadership, and more

exchange4media Staff Dec 14, 2018 11:17 AM

ICICI Bank has appointed Sandeep Bakhshi as Managing Director & Chief Executive Officer for five years

exchange4media Staff Oct 4, 2018 3:36 PM

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff Sep 24, 2018 8:56 AM

At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

exchange4media Staff Sep 10, 2018 8:55 AM

The awards are instituted to salute the spirit of the Global Indian

exchange4media Staff Jul 13, 2017 12:22 PM

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas

Ruhail Amin May 4, 2017 7:53 AM

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff Sep 22, 2016 8:50 AM

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.

exchange4media Staff Dec 24, 2015 8:35 AM

Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings

Abhinna Shreshtha Jan 1, 2014 9:55 AM

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair Sep 25, 2013 7:52 AM

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti Aug 23, 2013 7:48 AM

M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand

exchange4media Staff Apr 18, 2013 7:54 PM