Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group

e4m Desk Jul 13, 2026 10:57 AM

Salvan was previously with the Japan Bank for International Cooperation

e4m Staff Jul 6, 2026 9:58 AM

Sandeep Bakhshi has served as MD and CEO of ICICI Bank since October 2018

e4m Staff Jan 19, 2026 10:27 AM

The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders

exchange4media Staff Jun 23, 2022 12:08 PM

The bank is offering CSK fans a co-branded credit card

exchange4media Staff Mar 23, 2022 1:07 PM

The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging

Mansi Sharma Oct 25, 2021 8:38 AM

Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking

Anjana Naskar Jun 3, 2021 8:29 AM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM