icici-bank
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, safety and leadership, and more
exchange4media Staff 14-December-2018
ICICI Bank has appointed Sandeep Bakhshi as Managing Director & Chief Executive Officer for five years
exchange4media Staff 04-October-2018
Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now
exchange4media Staff 24-September-2018
At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes
exchange4media Staff 10-September-2018
The awards are instituted to salute the spirit of the Global Indian
exchange4media Staff 13-July-2017
Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas
The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown
exchange4media Staff 22-September-2016
exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.
exchange4media Staff 05-March-2016
Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.
exchange4media Staff 24-December-2015
Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings
Abhinna Shreshtha 01-January-2014
Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend
Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them
From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media
Priyanka Nair 26-September-2013
The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses
Priyanka Nair 25-September-2013
exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions
M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand
exchange4media Staff 18-April-2013
CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013
Priyanka Nair 19-February-2013
The bank launched a contest on FB that encouraged fans to upload a photo clicked by them that conveyed the message of its tagline ‘Khayaal aapka’
Crisis communication seems to be the hero of today’s times in salvaging the face of the brand and has now assumed heightened importance
Priyanka Mehra and Rahul Dubey 11-January-2012
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