icici-bank
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
Anjana Naskar Jun 3, 2021 8:29 AM
Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid
exchange4media Staff May 25, 2020 7:00 PM
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade
Shreshtha Verma Jan 9, 2020 8:56 AM
At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand
exchange4media Staff Oct 14, 2019 8:25 AM
The live stage show to be presented by ICICI Bank Debit and Credit Cards will tour 8 cities from November
exchange4media Staff Sep 25, 2019 1:24 PM
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Neethu Mohan Apr 16, 2019 9:05 AM
Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, safety and leadership, and more
exchange4media Staff Dec 14, 2018 11:17 AM
ICICI Bank has appointed Sandeep Bakhshi as Managing Director & Chief Executive Officer for five years
exchange4media Staff Oct 4, 2018 3:36 PM
Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now
exchange4media Staff Sep 24, 2018 8:56 AM
At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes
exchange4media Staff Sep 10, 2018 8:55 AM
The awards are instituted to salute the spirit of the Global Indian
exchange4media Staff Jul 13, 2017 12:22 PM
Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas
Ruhail Amin May 4, 2017 7:53 AM
The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown
exchange4media Staff Sep 22, 2016 8:50 AM
exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.
exchange4media Staff Mar 5, 2016 7:33 AM
Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.
exchange4media Staff Dec 24, 2015 8:35 AM
Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings
Abhinna Shreshtha Jan 1, 2014 9:55 AM
Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend
Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them
