Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

Rahul Deorah?blur=25

A major portion of the budget is invested in digital mediums for Tier II towns, says Rahul Deorah, VP, Marketing, UrbanClap, in a conversation with exchange4media

Shreshtha Verma Dec 10, 2019 9:16 AM

Smartphones?blur=25

Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities

Shreshtha Verma Dec 6, 2019 8:57 AM

Swachh Bharat?blur=25

The current market size of the Indian sanitaryware industry is estimated at Rs 4,800 crore and growing at a steady pace, CAGR 8-10% over FY 2018-21. Brands are investing in advertising to bounce back

Shreshtha Verma Dec 5, 2019 8:58 AM

Sumit Bedi, Vice President - Marketing & CX, IndiaMART InterMESH Ltd.?blur=25

IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sumit Bedi, Vice President - Marketing & CX, IndiaMART InterMESH Ltd.

Shreshtha Verma Dec 4, 2019 9:26 AM

YouTube icon?blur=25

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Print?blur=25

Industry experts at the South Asia Media Festival 2019 organised by International News Media Association share insights on the Print industry

Shreshtha Verma Nov 22, 2019 1:46 PM

Rajesh Uttamchandani, Director, Syska Group?blur=25

Rajesh Uttamchandani, Director, Syska Group, talks about the company's e-commerce sales record this festive season, marketing spends, target audience, and rapidly growing FMEG industry

Shreshtha Verma Nov 20, 2019 9:34 AM

Men's grooming?blur=25

On the occasion of International Men’s Day, exchange4media weighs in on the growth parameters and opportunities in the male grooming industry

Shreshtha Verma Nov 20, 2019 9:24 AM

International Mens Day?blur=25

We take a look at how brands have connected with their online audience on International Men’s Day

Shreshtha Verma Nov 19, 2019 3:42 PM

Sourav Ganguly?blur=25

Experts believe Ganguly is a man of masses and now after being appointed as the BCCI president, his brand value is only going to increase both in the national and regional markets

Shreshtha Verma Nov 14, 2019 8:18 AM

Bala?blur=25

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

Veet Men?blur=25

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

SRK?blur=25

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

Suvankar Sen?blur=25

Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible

Shreshtha Verma Oct 31, 2019 8:50 AM

online?blur=25

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Housefull 4?blur=25

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

Boycott?blur=25

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Artificial Intelligence?blur=25

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Online Marketing?blur=25

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM