Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Artificial Intelligence

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Online Marketing

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

Manish Tiwary Amazon India

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

GretaThunberg

From her powerful thoughts to the memes around her ‘death stare’ towards US President Donald Trump, the 16-yr-old Swedish climate activist is quite a popular face on the internet

Shreshtha Verma Oct 5, 2019 9:15 AM

ParitoshKataria

The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector

Shreshtha Verma Oct 4, 2019 8:46 AM

Lufthansa

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

Festive Sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

Ranbir

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

vivo V17 Pro Nippun

Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season

Shreshtha Verma Sep 23, 2019 8:54 AM

Instagram

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

Jiggy George

George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more

Shreshtha Verma Sep 12, 2019 8:44 AM

Azerbaijan

The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more

Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM

Amul Chandrayaan 2

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

Smartphones

Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched

Shreshtha Verma Sep 9, 2019 8:35 AM

Akshay Kumar

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

brands

Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too

Shreshtha Verma Sep 6, 2019 8:45 AM

Sodexo

Suvodeep Das, Vice-President, Marketing & Sales, Sodexo BRS India, shares insights on the company’s advance into tier markets, its marketing strategy and more

Shreshtha Verma Sep 5, 2019 8:27 AM

Sunny Leone

The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market

Shreshtha Verma Aug 22, 2019 8:46 AM