Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more

Shreshtha Verma Aug 9, 2019 1:51 PM

As the DDLJ actress turns 45 today, we take a look at her brand journey, and how her social media activity & loyal fan base have kept her endorsement value alive

Shreshtha Verma Aug 5, 2019 8:55 AM

From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day

Shreshtha Verma Aug 3, 2019 2:24 PM

Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices 

Shreshtha Verma Jul 31, 2019 8:58 AM

With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands

Shreshtha Verma Jul 29, 2019 9:06 AM

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro

Shreshtha Verma Jul 26, 2019 8:20 AM

Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself

Shreshtha Verma Jul 16, 2019 3:37 PM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts

Shreshtha Verma Jul 5, 2019 8:31 AM