Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

Socia Media Influencers

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Parineeti

Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more

Shreshtha Verma Aug 9, 2019 1:51 PM

Kajol

As the DDLJ actress turns 45 today, we take a look at her brand journey, and how her social media activity & loyal fan base have kept her endorsement value alive

Shreshtha Verma Aug 5, 2019 8:55 AM

Friendship Day

From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day

Shreshtha Verma Aug 3, 2019 2:24 PM

Deepika

Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices 

Shreshtha Verma Jul 31, 2019 8:58 AM

SanjayDutt

With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands

Shreshtha Verma Jul 29, 2019 9:06 AM

Religion Centric Ads

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Xiomi

Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro

Shreshtha Verma Jul 26, 2019 8:20 AM

Katrina Kaif

Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself

Shreshtha Verma Jul 16, 2019 3:37 PM

Amazon Google

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

socialMedia

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

Brands

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

Bumrah

Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts

Shreshtha Verma Jul 5, 2019 8:31 AM

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