Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

social distancing?blur=25

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Fantasy Sports?blur=25

According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019

Shreshtha Verma Mar 29, 2020 2:00 AM

Fake news?blur=25

From YouTube changing its guidelines to Twitter adjusting its search prompt, social media platforms are taking concrete steps to stem the rot of misleading information

Shreshtha Verma Mar 26, 2020 8:24 AM

Coronavirus Marketing?blur=25

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Coronavirus?blur=25

Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

Shraddha?blur=25

From Flipkart to Hershey's, the Baagi 3 actress, who turns 32 today, has a motley mix of endorsement deals

Shreshtha Verma Mar 3, 2020 8:36 AM

Coronavirus?blur=25

In the first quarter of 2020, China’s economic growth is expected to slow down to 4.5%, which is the slowest since the financial crisis, reports

Shreshtha Verma Mar 2, 2020 8:41 AM

Prakash Sangam?blur=25

Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool

Shreshtha Verma Feb 28, 2020 8:32 AM

Fairness cream?blur=25

In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

Donald Trump in India?blur=25

While brands welcomed Donald Trump with creative moment marketing ideas, netizens took to social media memes to summarise the US President's 36-hours in India

Shreshtha Verma Feb 26, 2020 8:04 AM

Raju Vanapala?blur=25

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

Kerala Tourism?blur=25

The state tourism recorded 16% growth in 2019, thanks to a 360-degree campaign aimed at promoting Kerala post the 2018 floods

Shreshtha Verma Feb 20, 2020 9:09 AM

ICC Women's T20 World Cup?blur=25

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Chhandita Nambiar?blur=25

Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users

Shreshtha Verma Feb 18, 2020 3:52 PM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

Arvind Kejriwal?blur=25

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Online Gaming?blur=25

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

Delhi Election Results?blur=25

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Political ads in DMRC?blur=25

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Start-ups?blur=25

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM