Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

Raju Vanapala?blur=25

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

Kerala Tourism?blur=25

The state tourism recorded 16% growth in 2019, thanks to a 360-degree campaign aimed at promoting Kerala post the 2018 floods

Shreshtha Verma Feb 20, 2020 9:09 AM

ICC Women's T20 World Cup?blur=25

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Chhandita Nambiar?blur=25

Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users

Shreshtha Verma Feb 18, 2020 3:52 PM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

Arvind Kejriwal?blur=25

Experts weigh in on the factors that made Brand Arvind Kejriwal a force to be reckoned with in Indian politics

Shreshtha Verma Feb 13, 2020 8:34 AM

Online Gaming?blur=25

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

Delhi Election Results?blur=25

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Political ads in DMRC?blur=25

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Start-ups?blur=25

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM

e4m TV First Murugavel Janakiraman?blur=25

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Arnab Goswami Kunal Kamra?blur=25

The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media

Shreshtha Verma Jan 30, 2020 9:24 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Video based ads?blur=25

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma Jan 21, 2020 8:48 AM

Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Political campaign?blur=25

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Political Battle?blur=25

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Harikrishnan Pillai?blur=25

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM