Authors
Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!
Saxena makes a move from CNBC-TV18 where she has been working as Chief of Bureau- Mumbai, South India and an anchor
Seema Siddiqui, GM - PR and Internal Communications, Schneider Electric India, highlights the way forward for communicators, leveraging digital and festive investments
Nafisa Shaheen Nov 26, 2020 8:36 AM
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
Nafisa Shaheen Nov 23, 2020 9:03 AM
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Nafisa Shaheen Nov 18, 2020 9:33 AM
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
Nafisa Shaheen Nov 11, 2020 9:16 AM
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies
Nafisa Shaheen Nov 5, 2020 8:53 AM
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
Nafisa Shaheen Nov 4, 2020 8:42 AM
Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin
Nafisa Shaheen Nov 3, 2020 8:56 AM
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
Nafisa Shaheen Oct 30, 2020 9:18 AM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
Nafisa Shaheen Oct 26, 2020 9:24 AM
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology
Nafisa Shaheen Oct 22, 2020 9:10 AM
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Nafisa Shaheen Oct 21, 2020 9:06 AM
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Nafisa Shaheen Oct 16, 2020 9:31 AM
We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more
Nafisa Shaheen Oct 15, 2020 9:11 AM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM
Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
Nafisa Shaheen Oct 9, 2020 12:46 PM
