Authors

An alumnus of Indian Institute of Mass Communication, New Delhi, Science graduate from Banaras Hindu University exploring the field of journalism. A Khalid Hosseini admirer.

Rajiv Chibber

Rajiv Chibber – Vice President External Affairs, Sahajanand Medical Technologies discusses how communication is important to the healthcare industry.

Nafisa Shaheen Oct 18, 2019 5:39 PM

RachanaChowdhary

Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform to publish their stories through InstaaPR

Nafisa Shaheen Oct 17, 2019 5:29 PM

Archana Jain

Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions

Nafisa Shaheen Oct 15, 2019 5:41 PM

Amit Misra

Amit Misra, CEO of MSL, South Asia, talks about his journey in the PR industry, client acquisitions and future plans

Nafisa Shaheen Oct 15, 2019 3:28 PM

Influencer Marketing

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

e4m 40 Under 40

Nominations can be filed from the next week till November 15

Nafisa Shaheen Oct 5, 2019 11:02 AM

Kunal Kishore Sinha

The co-founder of the PR & communications firm says they are currently serving more than 150 clients

Nafisa Shaheen Oct 4, 2019 2:32 PM

Jaideep Shergill

Jaideep Shergill, Founding Partner of Pitchfork Partners, shares his journey in the PR industry, setting up Pitchfork Partners and the future of the firm

Nafisa Shaheen Oct 1, 2019 2:03 PM

Dancing uncle is back

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

BurgerKing

Burger King has been winning the internet and hearts of people for the gesture. Will this applause add value to the brand?

Nafisa Shaheen Sep 27, 2019 8:47 AM

Swiggy's creative on instagram music

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

KareenaKapoor

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

Yoga Day Modi

PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure

Nafisa Shaheen Sep 20, 2019 8:57 AM

Jio

Jio disrupted the Indian telecom industry with its deeply discounted prices for data consumption. We speak to experts about the advent of disruptions and their necessity in any system

Nafisa Shaheen Sep 19, 2019 8:57 AM

Customers as brand ambassadors

Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend

Nafisa Shaheen Sep 16, 2019 8:40 AM

Azerbaijan

The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more

Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM

Red FM

RED FM’s unique and first-of-its-kind festival, focuses towards bringing the music, cuisine and culture of South India to other regions

Nafisa Shaheen Sep 9, 2019 3:24 PM