Authors

An alumnus of Indian Institute of Mass Communication, New Delhi, Science graduate from Banaras Hindu University exploring the field of journalism. A Khalid Hosseini admirer.

PR?blur=25

e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry

Nafisa Shaheen 1 day ago

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

tiktok ban?blur=25

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

Shree Das?blur=25

Prior to this, Das served as Lead- Corporate Communications, Xiaomi India

Nafisa Shaheen Jul 1, 2020 8:17 AM

Rashmi Vasisht?blur=25

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

Anupama Chopra?blur=25

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

PR?blur=25

We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers

Nafisa Shaheen Jun 22, 2020 8:55 AM

Virtual Agencies?blur=25

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

Ketaki Golatkar?blur=25

Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.

Nafisa Shaheen Jun 15, 2020 12:45 PM

flight?blur=25

The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

work from home?blur=25

From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown

Nafisa Shaheen Jun 11, 2020 2:06 PM

User Generated Content?blur=25

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

Piyali Reddy?blur=25

Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

Purnima Sahni Mohanty?blur=25

Purnima S Mohanty, Director - Communications, Microsoft India, talks on challenges & opportunities created by coronavirus, her contribution as a woman leader, paradigm shift in communications & more

Nafisa Shaheen Jun 5, 2020 6:20 PM

Manish Sapra?blur=25

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

OTT?blur=25

Industry players say the prime focus is on driving consumer outreach and introducing new content forms

Nafisa Shaheen Jun 4, 2020 8:40 AM

PR Campaigns?blur=25

Leading agencies talk about their most creative works during the COVID-induced lockdown

Nafisa Shaheen Jun 1, 2020 4:20 PM

Ophira Bhatia?blur=25

In a chat with exchange4media, Ophira Bhatia, Director, Corporate & Government Affairs, India - Mondelēz International, spoke about the coronavirus crisis, leveraging digital media, and more

Nafisa Shaheen May 29, 2020 8:43 AM

Healthcare?blur=25

Experts discuss how they have been easing the burden of fake news during the pandemic, aiding the healthcare industry who have been at the frontline

Nafisa Shaheen May 25, 2020 8:27 AM

PR?blur=25

Despite incurring losses in crores every month, the regional PR industry is optimistic about emerging stronger from the crisis

Nafisa Shaheen May 21, 2020 3:31 PM