Authors
Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability
Nafisa Shaheen Sep 14, 2020 8:43 AM
Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more
Nafisa Shaheen Sep 14, 2020 8:36 AM
Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills
Nafisa Shaheen Sep 11, 2020 9:29 AM
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
Nafisa Shaheen Sep 10, 2020 8:43 AM
Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry
Nafisa Shaheen Sep 4, 2020 8:46 AM
Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more
Nafisa Shaheen Aug 27, 2020 9:38 AM
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Nafisa Shaheen Aug 21, 2020 9:33 AM
Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more
Nafisa Shaheen Aug 13, 2020 8:13 AM
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
Nafisa Shaheen Aug 7, 2020 8:54 AM
Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more
Nafisa Shaheen Jul 24, 2020 8:24 AM
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
Nafisa Shaheen Jul 20, 2020 9:20 AM
Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more
Nafisa Shaheen Jul 10, 2020 9:10 AM
e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry
Nafisa Shaheen Jul 6, 2020 2:16 PM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps
Nafisa Shaheen Jul 1, 2020 1:29 PM
Prior to this, Das served as Lead- Corporate Communications, Xiaomi India
Nafisa Shaheen Jul 1, 2020 8:17 AM
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
Nafisa Shaheen Jun 29, 2020 2:58 PM
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
Nafisa Shaheen Jun 25, 2020 8:36 AM
We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers
Nafisa Shaheen Jun 22, 2020 8:55 AM
