Authors

An alumnus of Indian Institute of Mass Communication, New Delhi, Science graduate from Banaras Hindu University exploring the field of journalism. A Khalid Hosseini admirer.

AnirbanSen

Sen, Business Head, Chewing and Confectionery, Godfrey Phillips India, on the new Pan Vilas Premium Elaichi ad, the brand’s marketing plans and association with brand ambassador Manoj Bajpai

Nafisa Shaheen Aug 9, 2019 8:29 AM

eventIndustry

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

Nafisa Shaheen Aug 8, 2019 8:05 AM

Sabbas Joseph Wizcraft International

Joseph, Co Founder-Director at Wizcraft International Entertainment Pvt. Ltd., says disruption is the new norm and it is consistent

Nafisa Shaheen Aug 5, 2019 7:47 AM

Rajiv Kumar inaugurates "The Health and Safety Report"

The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Live on Stage Entertainment

Nafisa Shaheen Aug 2, 2019 8:17 AM

Kim

Kim, Managing Director, LG Electronics India, on how the brand is using innovative technologies to woo consumers

Nafisa Shaheen Aug 1, 2019 8:30 AM

Alexa

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

lgbtq

Brand experts and fashion designers talk about how the trend makes good business sense and promotes the idea of equality and oneness

Nafisa Shaheen Jul 25, 2019 8:32 AM

Chandrayan

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Hima Das- Brand Ambassador of Adidas

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Assam tourism Priyanka Chopra

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Shahrukh Khan voiceover's as Mufasa in The Lion King

Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’

Nafisa Shaheen Jul 18, 2019 8:50 AM

Live streaming- next big thing for marketers

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

IDMA

#TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country

Nafisa Shaheen Jul 12, 2019 8:25 AM

moment marketing

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

CricketWordlcup

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

axe

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

memeMarketing

Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional

Nafisa Shaheen Jul 1, 2019 8:51 AM

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