The far-reaching impact of the tournament has benefited brands associating with limited outlays, giving them a significant inflection in both brand and business outcomes

exchange4media Staff Aug 26, 2021 5:41 PM

As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry

Nafisa Shaheen Aug 26, 2021 5:15 PM

The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

exchange4media Staff Aug 26, 2021 2:09 PM

Kulkarni will continue reporting to Shrikant Bhasi, Chairman, Carnival Group

exchange4media Staff Aug 26, 2021 1:47 PM

The account was won post a multi-agency pitch

exchange4media Staff Aug 26, 2021 1:30 PM

Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience

Hitesh Raj Bhagat Aug 26, 2021 1:03 PM

The integration allows customers to optimize their retailer search advertising across Criteo's ecosystem of retailers and marketplaces

exchange4media Staff Aug 26, 2021 12:08 PM

The letter 'D' has been integrated into the logo to signify the inclusion of digital news broadcasters

exchange4media Staff Aug 26, 2021 11:30 AM

Taboola's ad partners can now access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed

exchange4media Staff Aug 26, 2021 11:27 AM

Chanu, who has been associated with the brand for two years, will now promote the latest offering meant for menstruating sportswomen

exchange4media Staff Aug 26, 2021 8:42 AM

Prior to this, Nayak was associated with Future Consumer Limited, Hindustan Unilever Limited and Asian Paints Limited

exchange4media Staff Aug 26, 2021 8:39 AM

The company is launching a new and updated Google Safety Centre that will serve as a single destination dedicated to educating and empowering users on the importance of digital safety

exchange4media Staff Aug 26, 2021 8:30 AM

Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy

Javed Farooqui Aug 26, 2021 8:20 AM

Radio Mirchi took the lead in Kolkata and Big FM in Bangalore

exchange4media Staff Aug 26, 2021 8:07 AM