The music video has an ensemble star cast of Radhika Apte, Vikrant Massey, Naveen Polishetty, Anto Philip, Fatima Sana Sheikh, etc. to name a few

exchange4media Staff Apr 13, 2020 10:00 PM

The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo

exchange4media Staff Apr 13, 2020 6:03 PM

The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially

exchange4media Staff Apr 13, 2020 4:23 PM

Presented by Dr Xand Van Tulleken and Psychologist Kimberley Wilson, the 1-hour feature will premier on 13th April

exchange4media Staff Apr 13, 2020 3:36 PM

Starting April 13, 2020, the show will be aired at 6 PM and 10: 30 PM daily

exchange4media Staff Apr 13, 2020 3:23 PM

All the memorable matches from the tournament will be telecast at 10: 30 am on Star Sports 2 and Star Sports 3

exchange4media Staff Apr 13, 2020 2:33 PM

Prior to this, Sehgal was Business Head at CNBCTV18 Digital

exchange4media Staff Apr 13, 2020 2:24 PM

GEC, movies and news channels together accounted for nearly 75% share of OTT platform ad volumes

exchange4media Staff Apr 13, 2020 2:01 PM

The agency will be responsible for implementing Salesforce Marketing Cloud solutions for both the businesses

exchange4media Staff Apr 13, 2020 12:25 PM

Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM

Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on P&G business

exchange4media Staff Apr 13, 2020 10:34 AM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia

exchange4media Staff Apr 13, 2020 9:12 AM

While some agency heads said job cuts seem to be inevitable, others also believe that getting rid of talent might backfire in the long run

Misbaah Mansuri Apr 13, 2020 9:02 AM

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

In this edition of 'Beating All Odds', CVL Srinivas, Country Manager, WPP, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 13, 2020 8:34 AM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM