Date-wise News

The music video has an ensemble star cast of Radhika Apte, Vikrant Massey, Naveen Polishetty, Anto Philip, Fatima Sana Sheikh, etc. to name a few

exchange4media Staff Apr 13, 2020 10:00 PM


The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo

exchange4media Staff Apr 13, 2020 6:03 PM


The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially

exchange4media Staff Apr 13, 2020 4:23 PM


Presented by Dr Xand Van Tulleken and Psychologist Kimberley Wilson, the 1-hour feature will premier on 13th April

exchange4media Staff Apr 13, 2020 3:36 PM

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Starting April 13, 2020, the show will be aired at 6 PM and 10: 30 PM daily

exchange4media Staff Apr 13, 2020 3:23 PM

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All the memorable matches from the tournament will be telecast at 10: 30 am on Star Sports 2 and Star Sports 3

exchange4media Staff Apr 13, 2020 2:33 PM


GEC, movies and news channels together accounted for nearly 75% share of OTT platform ad volumes

exchange4media Staff Apr 13, 2020 2:01 PM


The agency will be responsible for implementing Salesforce Marketing Cloud solutions for both the businesses

exchange4media Staff Apr 13, 2020 12:25 PM


Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM


Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on P&G business

exchange4media Staff Apr 13, 2020 10:34 AM


Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

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The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia

exchange4media Staff Apr 13, 2020 9:12 AM


While some agency heads said job cuts seem to be inevitable, others also believe that getting rid of talent might backfire in the long run

Misbaah Mansuri Apr 13, 2020 9:02 AM

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Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

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In this edition of 'Beating All Odds', CVL Srinivas, Country Manager, WPP, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 13, 2020 8:34 AM


Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM