Mirum India bags marketing automation business of Silver Arrows & Bimamitra

The agency will be responsible for implementing Salesforce Marketing Cloud solutions for both the businesses

e4m by exchange4media Staff
Published: Apr 13, 2020 12:25 PM  | 2 min read

Mirum India, a leading digital solutions agency, has recently been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd & Bimamitra.  

Mirum will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows. As part of the mandate, Mirum will also be setting up Salesforce Mobile Studio & AD Studio for the client.  

Silver Arrows is the Dealer for Mercedes-Benz passenger vehicles in Delhi / NCR. The team at Silver Arrows comprises of top talent from the automotive industry, on a common mission to ensure the best-in-class customer experience.  

Mirum will be implementing the Marketing Cloud solution from Salesforce for Bimamitra, a leading insurance solutions company.  

Bimamitra is known for delivering the best insurance solutions to its customers, with the help of in-house experts. Bimamitra has also partnered with all Top Insurance players in the Indian market. 

Excited about the two new client acquisitions, Mihir Karkare, EVP – Mirum India, says “Mirum has been associated with Salesforce for over 8 years, and now we are a Salesforce Gold Consulting Partner. We are confident of our expertise and in-house talent; hope to enable Silver Arrows and Bimamitra to achieve their business transformation goals.”  

Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suites such as Social Studio, ExactTarget, Pardot, Datorama and DMP.  

 Merchants Chamber, for its pioneering work in the field of Marketing Automation.

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