mirum
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Javed Farooqui Jun 10, 2021 8:48 AM
The agency will provide social media management and online reputation management services for the brand
exchange4media Staff Mar 16, 2021 1:21 PM
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space
exchange4media Staff Jan 18, 2021 11:51 AM
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns
exchange4media Staff Jan 7, 2021 11:50 AM
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints
Sanjay Mehta Dec 24, 2020 1:07 PM
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts
Javed Farooqui Dec 24, 2020 9:12 AM
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year
Javed Farooqui Dec 14, 2020 8:08 AM
Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud
exchange4media Staff Nov 10, 2020 11:19 AM
The idea of the campaign is to highlight how starting an investment now can turn someone’s dreams into reality tomorrow
exchange4media Staff Oct 27, 2020 12:02 PM
Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for AMFI
exchange4media Staff Oct 16, 2020 6:12 PM
Mirum will also focus on lead generation and lead nurturing for the client
exchange4media Staff Oct 12, 2020 11:44 AM
The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum
exchange4media Staff Sep 10, 2020 12:04 PM
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
Misbaah Mansuri Aug 21, 2020 8:28 AM
The account will be serviced from Mirum India’s Mumbai office
exchange4media Staff Jul 29, 2020 10:39 AM
The account will be serviced from the agency’s Delhi office
exchange4media Staff Jul 17, 2020 10:56 AM
The agency will be responsible for implementing Salesforce Marketing Cloud as part of the mandate
exchange4media Staff Jun 29, 2020 1:56 PM
Patel has been with Mirum for more than 4 years and was earlier leading the technology practice
exchange4media Staff Jun 24, 2020 10:38 AM
