Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5

exchange4media Staff Mar 25, 2020 3:58 PM

The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI

exchange4media Staff Mar 23, 2020 4:06 PM

Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud

exchange4media Staff Mar 16, 2020 11:38 AM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

The campaign has been conceptualised by Mirum India

exchange4media Staff Jan 18, 2020 9:19 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies

exchange4media Staff Jan 6, 2020 12:19 PM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

The account will be serviced by the agency’s Delhi office

exchange4media Staff Dec 11, 2019 10:53 AM

Prior to this, Singh was Business Director at Wunderman Thompson

exchange4media Staff Nov 27, 2019 12:21 PM

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

The agency has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

exchange4media Staff Nov 8, 2019 11:19 AM

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil

exchange4media Staff Aug 31, 2019 7:52 AM