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The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit tomorrow

Naziya Alvi Rahman 18 hours ago

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The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years

exchange4media Staff 20 hours ago

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Manyavar plans to strengthen its end-to-end customer experience by enhancing customer journeys across various touchpoints

exchange4media Staff Mar 13, 2023 12:01 PM

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Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign

exchange4media Staff Oct 11, 2022 1:20 PM

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Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

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Keswani will be responsible for partnering with clients and helping them achieve their business growth objectives

exchange4media Staff Jun 14, 2022 11:04 AM

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Mirum and Resulticks will work jointly to enable brands to enrich customer experience

exchange4media Staff Feb 7, 2022 11:28 AM

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The campaign has been conceptualized and creatively led by Mirum India

exchange4media Staff Jan 10, 2022 2:47 PM

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The agency will be responsible for implementing multiple products under Salesforce Marketing Cloud Stack

exchange4media Staff Dec 20, 2021 11:48 AM

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Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

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For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

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The agency will provide social media management and online reputation management services for the brand

exchange4media Staff Mar 16, 2021 1:21 PM

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Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space

exchange4media Staff Jan 18, 2021 11:51 AM

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Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns

exchange4media Staff Jan 7, 2021 11:50 AM

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Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints

Sanjay Mehta Dec 24, 2020 1:07 PM

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The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

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Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM