The account will be serviced by the agency’s Delhi office

exchange4media Staff Dec 11, 2019 10:53 AM

Prior to this, Singh was Business Director at Wunderman Thompson

exchange4media Staff Nov 27, 2019 12:21 PM

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

The agency has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

exchange4media Staff Nov 8, 2019 11:19 AM

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil

exchange4media Staff Aug 31, 2019 7:52 AM

Mirum India will manage digital and social media platforms and focus on brand building and driving traffic to its digital assets

exchange4media Staff Jun 10, 2019 3:32 PM

Rao has over 25 years of experience of which 11 years were with IBM India as Retail Delivery & e-Commerce Practice Leader

exchange4media Staff Mar 13, 2019 11:53 AM

The campaign was a huge success and it won multiple accolades

exchange4media Staff Jan 16, 2019 5:46 PM

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM

Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas Aug 27, 2018 8:59 AM

Sharma had been working with the agency as Head of Delivery (London). She joined in October 2016.

exchange4media Staff Jul 13, 2018 1:13 PM

‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018

exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM

The digital film for the campaign has been produced and directed by Mirum and the ad creatives have been created by Contract Advertising

exchange4media Staff Jun 4, 2018 1:51 PM

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

exchange4media Staff May 21, 2018 9:30 AM

Sanjay Mehta, Joint CEO, Mirum, says that creating a long format film and simply putting it on a digital channel is not digital marketing, it is far more complex than that

exchange4media Staff May 7, 2018 8:56 AM

Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM