Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM


As the southern states drown in harvest festivities, brands are upbeat about the renewed sentiment amongst customers this year

Nilanjana Basu Jan 16, 2023 2:22 PM


Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a lot of possibilities for advertisers, opine experts

Nilanjana Basu Jan 12, 2023 8:37 AM


In the newly created role, Deshpande will be looking after brand communication, retail business and CSR

Nilanjana Basu Jan 5, 2023 12:03 PM


The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing

Nilanjana Basu Jan 5, 2023 9:05 AM


From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts

Nilanjana Basu Jan 4, 2023 8:37 AM


From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year

Nilanjana Basu Dec 30, 2022 9:02 AM


It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times

Nilanjana Basu Dec 19, 2022 8:42 AM

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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it

Nilanjana Basu Dec 14, 2022 8:16 AM


Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts

Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM


Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more

Nilanjana Basu Dec 13, 2022 8:37 AM

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OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps with better performance

Nilanjana Basu Dec 8, 2022 2:43 PM

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Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country

Nilanjana Basu Dec 2, 2022 8:45 AM


Niraj Singh, Founder and CEO of Spinny, shares with e4m how the company relies on its strong word of mouth and is gradually cutting down its ad expenditure

Nilanjana Basu Nov 28, 2022 8:24 AM


Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM

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The Head of Customer Service at OPPO, Saurabh Chaturvedi, and CEO of, Sourabh Gupta, speak to e4m about the partnership

Nilanjana Basu Nov 22, 2022 11:29 AM


Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market

Nilanjana Basu Nov 21, 2022 2:54 PM


Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM

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At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts

Nilanjana Basu Nov 14, 2022 9:06 AM

Recession proofing businesses?blur=25

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM