OTT platforms?blur=25

Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM

Niraj Ruparel?blur=25

It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards

Tanzila Shaikh Nov 18, 2022 10:48 AM

Sukesh Nayak?blur=25

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

Neha, CMO, Pizza Hut India?blur=25

In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more

Tanzila Shaikh Nov 14, 2022 9:02 AM

Century Plyboards?blur=25

Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight

Tanzila Shaikh Nov 11, 2022 8:41 AM


Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


Only for a short term, say experts, who feel users will be more concerned about their experience on the platform than what is happening inside the company

Tanzila Shaikh Nov 8, 2022 9:05 AM


S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM


A vestige of old-school advertising, jingles have become scarce today. Industry experts explain why

Tanzila Shaikh Nov 3, 2022 8:58 AM

OTT platforms?blur=25

Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts

Tanzila Shaikh Oct 31, 2022 9:03 AM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM


Industry watchers let us in on the creative trends that worked for brands this Diwali

Tanzila Shaikh Oct 27, 2022 9:03 AM

Sabhyata Diwali Campaign?blur=25

exchange4media speaks to Sabhyata's Marketing Head, Chayan Verma, and conceptualizer of the campaign Manish Sharma, Founder & Director at P Se Picture

Tanzila Shaikh Oct 24, 2022 8:59 AM


He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit

Tanzila Shaikh Oct 17, 2022 5:40 PM