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Salesforce and Amazon’s cloud arm, AWS have announced working directly together to offer products and services that benefit their common customers

exchange4media Staff Dec 10, 2018 6:31 PM

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

exchange4media Staff Sep 25, 2018 8:55 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Sep 22, 2018 8:52 AM

Benioff and his wife are buying Time Magazine from Meredith Corp, deal expected to close in a month

exchange4media Staff Sep 17, 2018 8:59 AM

Her immediate previous role was at Salesforce India as Director Marketing since 2016

exchange4media Staff Sep 7, 2018 2:02 PM

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Neeraj Singhal Jun 14, 2018 8:50 AM

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff Apr 6, 2017 4:43 PM

Salesforce makes acquisition, but it is not Twitter

Despite rumours that a bid for Twitter was imminent, Salesforce, yesterday, acquired data management startup Krux for $700 million in a cash plus stock deal. Does a Twitter acquisition still make sense?

exchange4media Staff Oct 5, 2016 8:29 AM

LinkedIn goes beyond the 'walled garden' with expanded portfolio

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha Feb 21, 2015 3:23 PM

Social Wavelength brings ExactTarget to India

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a tool to allow 'one-to-one' targeted marketing campaigns via social, email, digital and mobile

Abhinn Shreshtha Feb 13, 2015 8:12 AM