RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform

exchange4media Staff Oct 3, 2022 6:51 PM


Salesforce will offer WhatsApp-first business messaging to customers

exchange4media Staff Sep 20, 2022 7:18 PM


Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware

exchange4media Staff Aug 2, 2022 8:46 AM


At Salesforce Live India, MD of HDFC Limited and CEO of Asian Paints sit in discussion at the Salesforce Live India event to talk about the large digital disruption and growth strategies, including AI

exchange4media Staff Jul 6, 2022 3:08 PM


The platform features compelling live and on-demand content along with original programming from Salesforce Studios

exchange4media Staff Aug 11, 2021 12:18 PM

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At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers

exchange4media Staff Jul 22, 2021 2:26 PM

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Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing

exchange4media Staff Jul 20, 2021 9:33 AM


Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity

exchange4media Staff Jan 20, 2021 8:42 AM


The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey

exchange4media Staff Jan 19, 2021 8:39 AM


Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction— all in an instant

exchange4media Staff Jan 8, 2021 9:05 AM


Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers

exchange4media Staff Jan 5, 2021 8:53 AM


As part of ‘Moments Made By Marketing’ Powered by Salesforce, Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow talks about giving a personalised experience to audiences

exchange4media Staff Dec 29, 2020 8:54 AM


As per the 6th ‘State of Marketing’ report, customer experience & engagement is both a priority and the biggest challenge. The report states that innovation is marketing leaders’ number one priority

exchange4media Staff Dec 23, 2020 9:04 AM


e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

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As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data & technology to serve its clientele

exchange4media Staff Dec 15, 2020 8:40 AM


Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud

exchange4media Staff Nov 10, 2020 11:19 AM

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Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment

Archana Sinha Nov 2, 2020 9:03 AM

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Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM


The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic

exchange4media Staff Oct 13, 2020 3:03 PM