salesforce

Amazon’s AWS and Salesforce partner for secure data sharing between platforms

Salesforce and Amazon’s cloud arm, AWS have announced working directly together to offer products and services that benefit their common customers

exchange4media Staff 10-December-2018

WPP's Wunderman acquires majority stake in Emark

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

exchange4media Staff 25-September-2018

e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 22-September-2018

Salesforce CEO Marc Benioff buys Time Magazine for $190 million

Benioff and his wife are buying Time Magazine from Meredith Corp, deal expected to close in a month

exchange4media Staff 17-September-2018

Suchita Vishnoi joins Cognizant Digital Business as Senior Director, Marketing- APAC

Her immediate previous role was at Salesforce India as Director Marketing since 2016

exchange4media Staff 07-September-2018

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Neeraj Singhal 14-June-2018

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

exchange4media Staff 06-April-2017

Salesforce makes acquisition, but it is not Twitter

Despite rumours that a bid for Twitter was imminent, Salesforce, yesterday, acquired data management startup Krux for $700 million in a cash plus stock deal. Does a Twitter acquisition still make sense?

exchange4media Staff 05-October-2016

LinkedIn goes beyond the 'walled garden' with expanded portfolio

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha 21-February-2015

Social Wavelength brings ExactTarget to India

Social Wavelength, a digital agency recently acquired by JWT, has announced the launch of Salesforce ExactTarget in India; ExactTarget is billed as a tool to allow 'one-to-one' targeted marketing campaigns via social, email, digital and mobile

Abhinn Shreshtha 13-February-2015