Prittec Appoints Unaez Quraishi as Country Head

Prittec, a Taiwan-based company in the design and manufacture of electronic and computing solutions, has appointed Unaez Quraishi as Country Head, with responsibility for building brand awareness for Prittec across the Indian market. Headquartered in Taiwan, Prittec operates a manufacturing base in China, and maintains local sales service across the Asia-Pacific region, India, Turkey, Europe and Latin America to give its partners complete localised support.

Quraishi’s mandate covers the overall Indian market. Under his charge, Prittec is working to widen the reach of its core computing portfolio across institutional, retail and commercial channels nationally, spanning high-performance Laptops, All-in-One PCs, compact Mini PCs and enterprise desktop systems, and commercial display Monitors alongside integrated IT hardware solutions, with a particular emphasis on extending into Tier-2 and Tier-3 markets, stated a press release.

Quraishi is a well-regarded name within the industry fraternity, with more than thirty years of experience behind him. He was instrumental in launching the ASUS brand in India, and has built a strong network across three to four major brands over the course of his career, spanning senior assignments with Acer Saudi Arabia, Microsoft Saudi Arabia and AMD, operational responsibility across Qatar, Oman and Bahrain, and nationwide distribution leadership for tier-one smartphone brands including Motorola and Lenovo.

Speaking about Prittec's expanded play in the Indian market, Mr. Unaez Quraishi, Country Head said, "I am genuinely excited to bring this brand into India. Consumers here have grown considerably more technology-oriented, and the segment of educated, value-conscious buyers wanting high-end products keeps expanding. Given how strong our technology is and how cost-effective our offering is, this feels like precisely the right moment for a brand like Prittec to enter this market."

He pointed to the current volatility in supply as an added opening. "The market right now is fairly unsettled, and the availability of the right products simply isn't where it should be. What we're bringing to the table, both in price and in quality, is something buyers haven't really had access to before. It's a level of value that others aren't yet able to match."

On the company's ambitions in India, he added, "Our approach here is built for the long term, not a quick play. The products are made in India, and there is significant investment behind this. Our objective is simple: give consumers genuinely high-quality products at an affordable price, across a wide range."

That confidence, he explained, stems from Prittec's standing as a manufacturer in its own right. "We are direct manufacturers, with a substantial facility of our own, and that gives us a depth of product and technology knowledge we can now bring to this market."

He noted that Prittec already has its own service infrastructure in place. "We're glad to already have our service centre set up in Pan India. We've introduced three to four models to start with more to follow.”

Prittec's entry into India rests on a fairly simple proposition: manufacturing depth translated into pricing that consumers can genuinely afford, backed by a Made in India approach to production. With its early models already reaching retail shelves, and Tier-2 and Tier-3 markets next in line, the brand has laid a clear foundation for the months ahead. The intent is evident, and India's technology consumers now have a compelling new option to consider.