The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'

exchange4media Staff Sep 28, 2022 8:19 AM

Manav Sethi?blur=25

Prior to joining Hero MotoCorp, Sethi was the Global Chief Marketing Officer at Sequoia Capital-backed mobile gaming venture Octro Inc

exchange4media Staff Sep 26, 2022 3:16 PM


According to the editors of The Hindu and businessline, the objective behind the redesign is to attract younger audience while also provide a smarter and cleaner news-reading experience

Sonam Saini Sep 21, 2022 8:33 AM

The Hindu?blur=25

The new print redesign offers smarter and cleaner news-reading experience

exchange4media Staff Sep 20, 2022 12:57 PM


The report deals with spends across categories globally, new business moves and local pitches

exchange4media Staff Sep 19, 2022 1:14 PM


The awards celebrate individuals, entities and organisations who have contributed to materially improving the condition of society, the economy and the planet

exchange4media Staff Sep 12, 2022 11:39 AM

ritesh arora?blur=25

Arora will be responsible for Sony Pictures International Productions, India’s local content acquisitions & maximizing its revenue potential

exchange4media Staff Sep 7, 2022 4:34 PM

landing page?blur=25

The second landing page, or LP2, has a very small cost since it is available only for a short duration and hence might not add to the viewership of the channel

Javed Farooqui Sep 6, 2022 8:08 AM

kevin Vaz?blur=25

Disney Star Head of Network Entertainment channels Kevin Vaz says the sentiment among advertisers is positive and 2022 will be the best festive season for them compared to the last two years

Javed Farooqui Sep 2, 2022 9:02 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 27, 2022 8:28 AM

aroon purie?blur=25

In the company's annual report, TV Today Network Chairman Aroon Purie and Vice-Chairperson Kalli Purie talked about a host of issues, including their foray into original content space

exchange4media Staff Aug 19, 2022 8:32 AM


Advertisement revenues for the quarter jump 40.84 % at Rs.343.17 crore

exchange4media Staff Aug 12, 2022 6:59 PM

viacom 18?blur=25

The double-digit revenue jump was driven by an increase in ad and movie business revenues

exchange4media Staff Aug 11, 2022 8:25 AM


The conference on August 22 in Mumbai will see global and Indian CEOs come together to discuss strategies around ‘Transforming organizations and Brands’ to future-proof businesses

exchange4media Staff Aug 9, 2022 7:46 PM


Sources say the rationale behind exiting DD Free Dish earlier this year was to arrest the decline in pay DTH base, but the gamble doesn't seem to have paid off

Javed Farooqui Aug 3, 2022 8:09 AM