Sirona appoints Nidhi Vohra as Chief Business Officer
Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors
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Published: Aug 29, 2026 8:30 AM | 2 min read
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- Sirona has appointed Nidhi Vohra as Chief Business Officer, bringing over 20 years of experience in beauty, personal care, and FMCG sectors.
- Vohra has held senior leadership roles at various companies, including Dabur India, Colorbar Cosmetics, and Avon Beauty Products, focusing on brand building and business development.
- In her new role, she will collaborate with Sirona's founding team to enhance the company's business strategy, category expansion, and P&L management.
- Vohra expressed enthusiasm for deepening Sirona's leadership in menstrual and intimate hygiene while exploring new areas of women's wellness.
Sirona has appointed Nidhi Vohra as Chief Business Officer.
Vohra brings over 20 years of experience across beauty, personal care, skincare, colour cosmetics and FMCG, with senior leadership roles at Dabur India, Colorbar Cosmetics, BigBasket, Vega Industries, Avon Beauty Products and Aditya Birla Fashion and Retail, where she worked across brands including W and Aurelia.
She has extensive experience in building businesses and brands from the ground up, spanning consumer insights, product development, sourcing, operations, marketing, distribution and P&L management.
In her new role, Vohra will work closely with Sirona’s founding team to drive the company’s business strategy and growth agenda, with responsibility across brand building, business growth, category expansion and P&L, as the company scales its existing businesses and builds new growth opportunities.
Nidhi Vohra, Chief Business Officer, Sirona, said: “Sirona has built a truly distinctive brand by identifying problems women have often been expected to simply live with and creating thoughtful solutions around them. What excites me is the opportunity to build on this foundation, deepening Sirona’s leadership in menstrual and intimate hygiene, while expanding into new areas of women’s wellness and reaching consumers across life stages. I look forward to working closely with the founders and the team to build the next phase of Sirona’s growth.”
“Nidhi joins us at an exciting stage in Sirona’s journey. We have built Sirona by identifying real, everyday problems women face and creating innovative solutions around them. As we look to take this to a much larger audience and build Sirona into a broader women’s wellness brand, Nidhi’s experience in building businesses from the ground up and scaling consumer brands will be invaluable. We are delighted to have her join us as we enter this next chapter.” added Deep Bajaj, Re-Founder & CEO, Sirona.
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