Sonal Shah named Head-Brand Partnerships and Sponsorship Sales at Percept Ltd
Sonal Shah was previously associated with Zee Entertainment Enterprises Limited
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Published: Feb 10, 2026 9:59 AM | 1 min read
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Sonal Shah has been appointed Head of Brand Partnerships and Sponsorship Sales at Percept Ltd, she announced on LinkedIn.
Shah joins Percept after more than eight years with Zee Entertainment Enterprises Limited, where she most recently led as Zee Brand Works, Influencer Marketing and the Youth Cluster. Before that, she held the role of National Head of Advertising Sales at Discovery Networks Asia.
Her career includes stints with Sony Pictures Networks India, Unit 1 Productions, and HelpAge India. Shah brings extensive experience in sales across Factual, English Entertainment, and General Entertainment (HSM & Regional) genres.
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