Diego Granizo named Chief Operating Officer at Swire Coca-Cola
Diego joins from The Coca-Cola Company, where he most recently served as Vice President of Franchise Operations for Brazil
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Published: Feb 9, 2026 3:28 PM | 1 min read
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Diego Granizo has been named as Chief Operating Officer at Swire Coca-Cola.
The company shared the news of his appointment through a LinkedIn post saying, “A warm welcome to Diego Granizo, who joins Swire Coca-Cola as our Chief Operating Officer”.
Swire Coca-Cola has the exclusive right to manufacture, market and distribute products of The Coca-Cola Company in 11 provinces and the Shanghai Municipality in the Chinese mainland as well as in the HKSAR, Taiwan region, Cambodia, Vietnam, Thailand, Laos and an extensive area of the western USA.
Diego joins from The Coca-Cola Company, where he most recently served as Vice President of Franchise Operations for Brazil.
With more than 25 years of leadership experience across Commercial, Customer, General Management, and Strategy roles in markets spanning Latin America, North America, Europe, and Asia, Granizo brings extensive commercial expertise and a deep understanding of the Coca-Cola system.
“Diego’s leadership will be integral to how we continue to build capability and drive execution as we move into our next phase of growth, while reinforcing our Winning spirit,” said Karen So, CEO of Swire Coca-Cola.
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