Madhur Shahi appointed Associate Vice President – Zonal Head, Times Influence – Revenue

Madhur Shahi previously served as Group Lead - West at NDTV Network

by e4m Staff
Published: Aug 24, 2026 6:47 PM | 2 min read

Madhur Shahi appointed Associate Vice President – Zonal Head, Times Influence – Revenue

Times Network has appointed Madhur Shahi as Associate Vice President – Zonal Head, Times Influence – Revenue, effective immediately.
Shahi will focus on business growth through strategic partnerships, branded content, integrated media solutions, and IP-based opportunities, reporting to Rajesh Madampath.
She has over 20 years of experience in media sales and has previously worked at NDTV Network and Bennett Coleman & Co. Ltd., among others.
Times Network highlighted Shahi's strong understanding of the media ecosystem and client relationships as key assets for the network's growth.

Times Network has appointed Madhur Shahi as Associate Vice President – Zonal Head, Times Influence – Revenue. Madhur Shahi will be responsible for driving business growth through strategic partnerships, branded content, integrated media solutions, and IP-based opportunities. She will be based in Mumbai and report to Rajesh Madampath. The BCA team in Mumbai will report to her with immediate effect.

Madhur Shahi has over 20 years of experience in media sales, branded content, strategic partnerships, and business development. She has worked across television, digital, print, events, and integrated media platforms.

Madhur Shahi previously served as Group Lead - West at NDTV Network since June 2024. Here, she led content strategy, events, and key brand collaborations for the Western region. She was also responsible for branded content, sponsorships, IP monetization, and strategic partnerships across various platforms.

This marks Madhur Shahi's return to the Times Network. Prior to this, she spent nearly nine years with Bennett Coleman & Co. Ltd., where she managed key category and corporate accounts and played a key role in developing and expanding the integrated media business and key properties.

In the past, she has also held various responsibilities in Worldwide Media Pvt. Ltd., VJM Media Pvt. Ltd. and TV Live India Pvt. Ltd.

Regarding the appointment of Madhur Shahi, Times Network said that his strong understanding of the media ecosystem, deep relationships with clients and agencies and his experience in the field of branded content and integrated solutions are expected to benefit the network in its next growth phase.