Efficacy Worldwide appoints Chandradeep Kumar as National Head – Media & Growth

Efficacy Worldwide has appointed Chandradeep Kumar as National Head – Media & Growth to strengthen its leadership and accelerate growth with AI-enabled marketing capabilities.

As National Head - Media & Growth, Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda, driving strategic business expansion while helping clients harness the convergence of media, creativity, data, technology, and AI. Working closely with the leadership team, he will strengthen client partnerships, accelerate new business development, and deliver future-ready marketing solutions that create measurable business impact.

With over 20 years of experience, Kumar has held leadership roles at including WPP, Mudra, Starcom, and most recently Havas Media Group. Throughout his career, he has consistently driven business transformation by combining strategic media thinking, commercial acumen and deep client partnerships to deliver measurable business outcomes.

Over the years, Kumar has led integrated media mandates and growth initiatives for several marquee brands including Hyundai Motors, Voltas, Voltas Beko, Tata 1mg, JBL, Valvoline, Sujata Appliances, Norton, Zupee, Hamdard and Emma Sleep, earning a reputation for building high-performing teams, unlocking new business opportunities, and nurturing long-term client relationships.

Commenting on his appointment, Chandradeep Kumar said, "Marketing is entering its most exciting phase, where AI, data and creativity are redefining how brands connect with consumers and drive business outcomes. Efficacy has built a strong reputation for combining strategic thinking with execution excellence, and I'm excited to join this ambitious team as we help clients unlock the next wave of growth through integrated, technology-led marketing solutions."

Vishnu Sharma, Founder & CEO, Efficacy Worldwide said, “Chandradeep's appointment marks another significant milestone in Efficacy's growth journey. Beyond his exceptional media expertise, he brings a rare combination of strategic vision, business leadership, and an unwavering client-first mindset. As brands seek partners who can seamlessly integrate media, creativity, technology, and AI, Chandradeep's leadership will further strengthen our ability to deliver transformational business outcomes. We are delighted to welcome him as our National Head - Media & Growth and look forward to the leadership he will bring as we continue building one of India's most future-ready independent marketing organisations.”