Amit Mukherjee joins Adfactors PR as Group Head

Prior to this, Amit Mukherjee was with Prasar Bharati as Lead Planning & Output - Global & National News, DD India

by e4m Desk
Published: Apr 28, 2026 10:45 AM | 2 min read

Amit Mukherjee has joined Adfactors PR as Group Head, marking his return to the public relations industry after a 14-year hiatus.
His new role will focus on brand elevation through innovative storytelling, digital-first strategies, and client support.
Mukherjee expressed excitement about re-entering the PR field, viewing it as a significant personal and professional milestone.
Before joining Adfactors PR, he served as Lead Planning & Output for Global & National News at Prasar Bharati, DD India.

Amit Mukherjee has joined Adfactors PR as Group Head. He shared the update through a LinkedIn post, marking his return to the public relations industry after a gap of 14 years.

In this new role, his focus will be on driving brand elevation through innovative storytelling, digital-first approaches, and supporting clients.

In his post, Mukherjee described the move as both a personal and professional milestone, noting that he is stepping back into a space that has long inspired him. He said he looks forward to working with colleagues to deliver strategic communications, with a focus on reputation management, brand building, and helping clients navigate key business transitions through digital-first and storytelling-led approaches.

Mukherjee added that he is grateful for the support he has received throughout his career and looks forward to continuing that journey in his new role.

"Excited to return to the PR industry after 14 years and thrilled to share that I’ve joined Adfactors. This new chapter marks both a personal and professional milestone as I step back into a space that has always inspired me. I look forward to collaborating with colleagues to deliver bespoke, strategic communications that help clients manage reputation and navigate transformative moments. Focus will be on driving brand elevation through innovative storytelling, digital-first approaches, and supporting clients as they grow into leading multi-market and multinational organizations", the LinkedIn post read.

Prior to this, Amit Mukherjee was with Prasar Bharati as Lead Planning & Output - Global & National News, DD India