CREX appoints Vishal Sharma as Head – Media Sales

CREX has announced the appointment of Vishal Sharma as Head – Media Sales.

In his new role, Vishal will be responsible for driving strategic revenue growth, building media and agency partnerships, leveraging data-driven targeting, and leading team development initiatives. He will also play a key role in shaping product development from a brand perspective, aligning CREX’s offerings with evolving advertiser needs, stated a press release.

Vishal brings over 15 years of experience in media sales, having worked across leading digital and media organizations. Prior to joining CREX, he served as National Sales Head at AnyMind Group. His career also includes significant tenures with OLX (Naspers Group), as well as media platforms such as Cricbuzz, OneIndia, and The New Indian Express, where he built strong expertise in digital advertising, monetization strategies, and large-scale brand partnerships.

Commenting on his appointment, Vishal Sharma, Head – Media Sales, CREX, said: “CREX is uniquely positioned at the intersection of real-time sports consumption and fan engagement. Our focus is to create innovative solutions using CREX’s IPs and interactive formats that allow brands to connect with highly engaged cricket audiences in meaningful ways. We aim to build a strong ecosystem where content consumption and engagement come together to create value for both users and brands.”

Sharing his vision, he added, “Our goal is to make CREX synonymous with cricket where ‘CREX means cricket.’ By evolving as a strong second screen alongside live matches, we want to deepen user engagement and create new opportunities for brands through contextual and consultative solutions.”

Purshottam Rawat, CEO of CREX, added,"At CREX, we are building a platform that sits at the intersection of real-time sports consumption and meaningful fan engagement. Strengthening our leadership team with experienced professionals like Vishal allows us to deepen our focus on creating scalable, insight-led solutions for brands. As the cricket ecosystem continues to evolve, our priority is to ensure that both users and partners find sustained value through innovation and engagement."