Keshvi Kastuar joins 9X Media as AVP – Sales, North

With over two decades of experience in the media and advertising industry, Keshvi Kastuar has joined 9X Media as AVP – Sales, North.

Known for her strong expertise in advertising sales, branded content, and intellectual property (IP) monetization, she brings a proven track record of driving revenue growth and building impactful brand partnerships across television and digital platforms.

Over the course of her career, Keshvi has held leadership roles across some of India’s leading media and agency networks, where she has consistently delivered on business growth, P&L management, and integrated marketing solutions. Most recently, she was leading North India sales for Zee News, managing a substantial revenue portfolio across key categories while strengthening relationships with top agencies and clients.

Her professional journey also includes pivotal roles at The Times of India, Publicis Groupe, Network18, Hindustan Times, and Star India, where she spearheaded branded content initiatives, large-scale IPs, and innovative cross-platform campaigns. She has successfully worked across diverse sectors, creating high-impact solutions that blend content, media, and storytelling.

Keshvi’s strength lies in her ability to bridge sales strategy with creative execution, enabling brands to connect meaningfully with audiences. She has been instrumental in conceptualizing and closing marquee deals, launching integrated campaigns, and building long-term partnerships with leading advertisers and agencies.

In her new role at 9X Media, she will focus on driving growth across the North market, expanding the network’s advertiser base, and leveraging her deep industry expertise to deliver innovative and scalable revenue solutions. We are thrilled to have her on board.