Date-wise News
Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
Tasmayee Laha Roy 16 minutes ago
Tariq Hassan previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald’s
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan 46 minutes ago