Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Telecom?blur=25

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

Social media?blur=25

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Eating?blur=25

At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards

Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM

airport?blur=25

In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic

Anjali Thakur Mar 25, 2020 9:13 AM

COVID-19 hoardings?blur=25

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM

WooHoo OOH Namaste?blur=25

The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19

Anjali Thakur Mar 23, 2020 8:18 AM

Rachit Gupta, CMO, EazyDiner?blur=25

In a chat with e4m, Gupta, the Chief Marketing Officer of EazyDiner, discussed the growth prospects for the brand, its marketing mix & COVID-19 concerns marring the dining-out experience

Anjali Thakur Mar 20, 2020 8:04 AM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

OK Kaul?blur=25

The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it

Anjali Thakur Mar 17, 2020 8:24 AM

vinay subramanyam?blur=25

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

Kantar?blur=25

According to The Reykjavik Index for Leadership survey, India’s acceptability of both men and women in leadership positions for defence is higher than the global average

Anjali Thakur Feb 28, 2020 8:34 AM

Century OOH logo?blur=25

Ranchi Airport, for the first time, has been tendered for advertising rights, confirmed Shashi Kumar Chaudhary, founder, Century OOH

Anjali Thakur Feb 26, 2020 1:31 PM

Mahendra Dev Dixit?blur=25

In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more

Anjali Thakur Feb 24, 2020 1:46 PM

Shruti Gupta, OkCupid?blur=25

Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app

Anjali Thakur Feb 19, 2020 8:29 AM

Monik Madhwani, Woohoo screens?blur=25

Madhwani, Co-founder, Woohoo Screens, shares about the brand's journey and how DOOH has helped the brand reach its targets

Anjali Thakur Feb 14, 2020 3:50 PM

Gour Gupta Tribes?blur=25

Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020

Anjali Thakur Feb 10, 2020 8:41 AM

Tribes?blur=25

The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner

Anjali Thakur Feb 6, 2020 8:22 AM

Urban Company?blur=25

In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year

Anjali Thakur Feb 3, 2020 8:29 AM

Taxitop Media?blur=25

Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company

Anjali Thakur Jan 29, 2020 8:38 AM

Shashi Kumar Chaudhary Century OOH?blur=25

Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India

Anjali Thakur Jan 28, 2020 8:52 AM