Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Haresh Nayak Posterscope

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur 1 day ago

Kaushik

Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies

Anjali Thakur Oct 15, 2019 9:12 AM

Paytm

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more

Anjali Thakur Oct 9, 2019 8:42 AM

DurgaPujaOOH

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

OnePlus TV

OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India

Anjali Thakur Oct 3, 2019 8:33 AM

AAP transit OOH

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

McDonalds India

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

RachnaLokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

OOH

OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience

Anjali Thakur Sep 13, 2019 8:23 AM

Uber OOH

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

Subrat Kar, Vidooly

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Shemaroo OOH

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM

OOH

The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles

Anjali Thakur Sep 3, 2019 8:25 AM

Sacred Games hoarding

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

OOH

Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

SatishNS

Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore

Anjali Thakur Aug 28, 2019 8:36 AM

Fabian Cowan

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Pallavi Singh, SPPL

Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand

Anjali Thakur Aug 22, 2019 7:57 AM

Sale

As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri

Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM