Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur 3 days ago

Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur 4 days ago

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur 5 days ago

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur 6 days ago

Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can

Anjali Thakur 1 week ago

From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty

Anjali Thakur 02-May-2019

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur 02-May-2019

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur 30-April-2019

Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times

Anjali Thakur 29-April-2019

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur 24-April-2019

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur 24-April-2019

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur 23-April-2019

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur 18-April-2019

Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more

Anjali Thakur 16-April-2019

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur 15-April-2019

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 08-April-2019

Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more

Anjali Thakur 02-April-2019

Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more

Anjali Thakur 01-April-2019

Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament  

Anjali Thakur 29-March-2019

Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more

Anjali Thakur 26-March-2019

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