Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Taxitop Media?blur=25

Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company

Anjali Thakur 19 hours ago

Shashi Kumar Chaudhary Century OOH?blur=25

Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India

Anjali Thakur 1 day ago

Instagram?blur=25

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Zee5?blur=25

CEO Katial lists the factors - from hyper-personalisation to AI - that could drive OTT players in 2020

Anjali Thakur Jan 23, 2020 7:44 AM

Odisha Tourism campaign?blur=25

The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign

Anjali Thakur Jan 22, 2020 10:44 AM

MS Dhoni?blur=25

With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain

Anjali Thakur Jan 21, 2020 9:19 AM

Sanil Jain, CupShup?blur=25

Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems

Anjali Thakur Jan 16, 2020 9:20 AM

Elections?blur=25

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Rishabh Mehta?blur=25

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

Charanjeet Singh Arora, co-ceo, Kinetic India?blur=25

The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India

Anjali Thakur Jan 7, 2020 8:36 AM

Gautam Bhirani?blur=25

The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020

Anjali Thakur Jan 6, 2020 8:38 AM

Jumanji The Next Level OOH?blur=25

Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs

Anjali Thakur Dec 30, 2019 8:07 AM

Netflix?blur=25

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM

Internet Shutdown?blur=25

App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet

Anjali Thakur Dec 24, 2019 8:29 AM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

OTT?blur=25

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

Tata Tea Premium?blur=25

Puneet Das, VP- Marketing India, Tata Global Beverages, tells us more about the ‘Rich Delhi’ campaign which aims to capture the essence of the city

Anjali Thakur Dec 17, 2019 8:18 AM

Billboard image?blur=25

Industry leaders share insights on the key events that influenced the OOH industry

Anjali Thakur Dec 16, 2019 9:28 AM

Tarun Sinha OLX?blur=25

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur Dec 6, 2019 8:46 AM

Magicbricks with Kriti Sanon and Ayushmann Khurrana?blur=25

Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move

Anjali Thakur Dec 4, 2019 9:19 AM